ArticleFoods (Basel, Switzerland)2021
The Influence of Celebrity Endorsement on Food Consumption Behavior.
Article in Foods (Basel, Switzerland), 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers.
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Who cites it
15 citing papers in PubMed.
- Beauty and the beast: an experimental study on the effect of Instagram food posts featuring a celebrity vs. without a celebrity on the eating intention of healthy vs. unhealthy food.BMC public health · 2025Article
- Youth exposure to unhealthy digital food marketing in relation to race/ethnicity and income adequacy in Canada.BMC nutrition · 2025Article
- A scoping review of children's and parents' attitudes to and awareness of digital food marketing.Health promotion international · 2025Article
- Article
- Content analysis of food and beverage marketing in global esports: sponsorships of the premier events, leagues, teams and players.BMJ public health · 2024Article
- Healthy Lifestyle Behaviors Among First-Year College Students Attending a University in Mississippi.American journal of lifestyle medicine · 2024Article
- Online Reputation for Food Sector Exporters in the B2B Context: The Importance of Sustainability.Foods (Basel, Switzerland) · 2023Article
- Legitimate or Not, Does It Really Matter? A Reading of the PDO Label's Legitimacy through Consumers' Perception.Foods (Basel, Switzerland) · 2023Article
- Article
- Exploring the influence of food labels and advertisements on eating habits of children: a cross-sectional study from Punjab, India.BMC public health · 2023Article
- The food and beverage cues in digital marketing model: special considerations of social media, gaming, and livestreaming environments for food marketing and eating behavior research.Frontiers in nutrition · 2023Article
- The impact of anchor characteristics on consumers' willingness to pay a premium for food-an empirical study.Frontiers in nutrition · 2023Article
- The effect of food packaging elements on children's food choices and intake: A systematic review.Frontiers in nutrition · 2022Review
- The perception of Hungarian food by consumer segments according to food purchasing preferences based on primary research results.PloS one · 2022Article
- Article
Corrections and comments
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Authors and funding
3 authors.
Funding
Abstract
"Is consumer food behavior influenced by celebrity endorsement?". This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the literature on celebrity endorsement focuses on the characteristics of celebrities influencing consumers' behavior, but there is scarce research about how celebrity endorsements about food and food products influence consumers' behavior. In this context and based on the source credibility and source attractiveness models, as well as on the match-up theory, this study aims to examine whether consumers' food purchase intention and consumers' willingness to pay a premium price is influenced by celebrity endorsement. For this purpose, an empirical study is developed through Structural Equation Modeling (PLS-SEM) based on data gathered from 316 consumers who read celebrity recommendations. Findings report that consumers are most influenced in their food consumption behavior by the congruence between the celebrity endorsement and the product being recommended, and by the celebrity credibility. Interestingly, celebrity recommendations show a similar influencing pattern both for consumers' food purchase intention and consumers' willingness to pay a premium price for food. The major contribution of this research is to show that congruence is the main route by which celebrity endorsement influences food consumption behavior.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.