Evidence map›Paper›PMID 34574303›Full record

ArticleFoods (Basel, Switzerland)2021

Food on the Move: The Impact of Implied Motion in Pictures on Food Perceptions through Anticipated Pleasure of Consumption.

Lana Mulier, Eva Meersseman, Iris Vermeir, Hendrik Slabbinck

Abstract read
In one paragraph

Article in Foods (Basel, Switzerland), 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.

0numbers the graph read from it
0cells of the map it votes in
5citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

5 citing papers in PubMed.

  1. Article
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Lana MulierDepartment of Marketing, Innovation and Organisation, Faculty of Economics and Business Administration, Ghent University, 9000 Ghent, Belgium.ORCID 0000-0001-7875-8506
Eva MeerssemanDepartment of Marketing, Innovation and Organisation, Faculty of Economics and Business Administration, Ghent University, 9000 Ghent, Belgium.ORCID 0000-0001-8747-381X
Iris VermeirDepartment of Marketing, Innovation and Organisation, Faculty of Economics and Business Administration, Ghent University, 9000 Ghent, Belgium.ORCID 0000-0003-0440-1381
Hendrik SlabbinckDepartment of Marketing, Innovation and Organisation, Faculty of Economics and Business Administration, Ghent University, 9000 Ghent, Belgium.ORCID 0000-0003-0589-2952

Funding

Bijzonder Onderzoeksfonds UGent BOFDOC2017003401National Bank of Belgium DOC060-17
6 · The paper itself

Abstract

To tackle obesity, upgrading the image of healthy food is increasingly relevant. Rather than focusing on long-term benefits, an effective way to promote healthy food consumption through visual advertising is to increase its pleasure perception. We investigate whether implied motion, a popular trend in food pictures, affects food perceptions through anticipated consumption pleasure. Prior research shows that motion affects food perceptions, but these studies focused on limited food categories, using experiments with a single food stimulus, and mainly showing unhealthy food effects. Therefore, we aim to (1) replicate prior findings on the effects of food in motion on appeal, tastiness, healthiness, and freshness perceptions; (2) examine whether these effects differ for healthy and unhealthy food; and (3) investigate whether anticipated pleasure of consumption drives the effects of implied motion on food perceptions. Three between-subjects experiments (

Indexed as

food picturesfood pleasureimplied motionmotion perceptionreplication studyvisual advertising

Identifiers

PMID34574303
PMCPMC8469261

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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.