Evidence map›Paper›PMID 34546908›Full record

ArticleJournal of studies on alcohol and drugs2021

#Alcohol: Portrayals of Alcohol in Top Videos on TikTok.

Alex M Russell, Robert E Davis, Juanybeth M Ortega, Jason B Colditz, Brian Primack, Adam E Barry

Open access · greenAbstract read
PubMed Full text at PMC
In one paragraph

Article in Journal of studies on alcohol and drugs, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 35 papers, 2 of them syntheses that pooled it.

0numbers the graph read from it
0cells of the map it votes in
35citing papers in PubMed, 2 pooled it
19.3field-weighted citation impact, top 1% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

35 citing papers in PubMed, 2 syntheses or guidelines pooled it, 67 citations in OpenAlex.

  1. Pooled it
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  11. A Narrative Review of Nicotine and Alcohol Addiction Recovery Content on TikTok.Journal of the Korean Academy of Child and Adolescent Psychiatry · 2025
    Article
  12. Recent policy recommendations won't protect young people from alcohol-related content on social media: what needs to change?Australasian psychiatry : bulletin of Royal Australian and New Zealand College of Psychiatrists · 2025
    Article
  13. Associations between posting about alcohol on social networking sites and alcohol-induced blackouts in a sample of young adults not in 4-year college.Psychology of addictive behaviors : journal of the Society of Psychologists in Addictive Behaviors · 2025
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors at 3 institutions in 1 country.

Alex M RussellDepartment of Health, Human Performance and Recreation, University of Arkansas, Fayetteville, Arkansas.
Robert E DavisDepartment of Health, Human Performance and Recreation, University of Arkansas, Fayetteville, Arkansas.
Juanybeth M OrtegaDepartment of Health, Human Performance and Recreation, University of Arkansas, Fayetteville, Arkansas.
Jason B ColditzCenter for Research on Media, Technology, and Health, University of Pittsburgh School of Medicine, Pittsburgh, Pennsylvania.
Brian PrimackDepartment of Health, Human Performance and Recreation, University of Arkansas, Fayetteville, Arkansas.
Adam E BarryDepartment of Health & Kinesiology, Texas A&M University, College Station, Texas.
University of Arkansas at Fayetteville · USTexas A&M University · USUniversity of Pittsburgh · US

Funding

Leveraging Twitter to monitor nicotine and tobacco-related cancer communicationR01CA225773 · NCI · UNIVERSITY OF PITTSBURGH AT PITTSBURGH · PI PRIMACK, BRIAN A. · 2018 to 2022
$1.9M
NCI NIH HHS R01 CA225773
6 · The paper itself

Abstract

objectiveThe purpose of this study was to characterize the content and themes present in user-generated TikTok videos portraying alcohol.

methodWe captured the 100 most popular videos including the #alcohol hashtag on the popular social networking site TikTok. We used an iterative process to codebook development, resulting in codes for user sentiment toward alcohol, type of alcohol depicted, brand references, degree of alcohol use, and positive/negative associations with alcohol use. Videos were independently double coded, evaluated for inter-rater agreement, and adjudicated if differences were present.

resultsThe videos in our sample were collectively viewed 291,999,100 times. The vast majority (98%) of videos expressed pro-alcohol sentiment. Nearly half of videos (41%) were guide videos demonstrating drink recipes. The majority of videos (72%) included liquor. Consuming multiple drinks quickly was depicted in more than half of videos (61%), whereas intoxication (13%) was exhibited less frequently. Positive associations with alcohol were prevalent; 69% of videos conveyed positive experiences with alcohol, 55% of videos contained humor, and 45% included associations of alcohol with camaraderie. Negative associations with alcohol were rarely portrayed (4%).

conclusionsTop alcohol-related videos on TikTok are heavily viewed. Their contents demonstrate a propensity to promote rapid consumption of multiple drinks and to juxtapose alcohol use with positive associations such as humor and camaraderie, while rarely depicting negative outcomes associated with hazardous alcohol use.

Indexed as

Social MediaAlcohol DrinkingAlcoholic BeveragesHumans

Identifiers

PMID34546908
PMCPMC9798380
OpenAlexW3199503045

What OpenQuestion holds

Textmetadata
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.