ArticleEuropean journal of investigation in health, psychology and education2020
Concrete Messages Increase Healthy Eating Preferences.
Article in European journal of investigation in health, psychology and education, 2020. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
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Who cites it
5 citing papers in PubMed.
- Trial
- Comparative effectiveness of construal-level messaging in the COVID-19 Vaccine Injury Compensation Program in the Republic of Korea: a randomized controlled trial.Osong public health and research perspectives · 2025Article
- The Influence of Food Names with Different Levels of Concreteness on Evaluations of Food Deliciousness and Healthiness.Foods (Basel, Switzerland) · 2024Article
- Effect of Warning Labels on Consumer Motivation and Intention to Avoid Consuming Processed Foods.Nutrients · 2022Article
- Article
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Authors and funding
3 authors.
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Abstract
Public health campaigns utilize messaging to encourage healthy eating. The present experimental study investigated the impact of three components of health messages on preferences for healthy foods. We exposed 1676 online, American study participants to messages that described the gains associated with eating healthy foods or the costs associated with not eating healthy foods. Messages also manipulated the degree to which they included abstract and concrete language and the temporal distance to foreshadowed outcomes. Analysis of variance statistical tests indicated that concrete rather than abstract language increased the frequency of choosing healthy over unhealthy foods when indicating food preferences. However, manipulations of proximity to outcomes and gain rather than loss frame did not affect food preferences. We discuss implications for effective public health campaigns, and economic and social cognitive theories of persuasion, and our data suggest that describing health outcomes in concrete rather than abstract terms may motivate healthier choices.
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