ArticleBritish journal of health psychology2021
Social nudges for vaccination: How communicating herd behaviour influences vaccination intentions.
Article in British journal of health psychology, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers.
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Who cites it
9 citing papers in PubMed.
- A Parent-Facing Decision Aid About Childhood Vaccination: Co-development Study Adapting a Shared Decision-Making Approach to Support Evidence-Guided Decision-Making.Journal of participatory medicine · 2026Article
- Free Riding in Healthcare Through a Game-Theoretic Lens: A Cross-Domain Narrative Review and Conceptual Synthesis.Healthcare (Basel, Switzerland) · 2026Review
- Recognizing the Importance of Design, Content, and Delivery Features of Health Animations for Preventive Health Behaviors: Realist Review.Journal of medical Internet research · 2026Review
- Vaccination for adults and their children: insights from survey and experimental data.Health economics review · 2025Article
- Compliance with social norms in the face of risks: Delineating the roles of uncertainty about risk perceptions versus risk perceptions.Risk analysis : an official publication of the Society for Risk Analysis · 2025Article
- Political network composition predicts vaccination attitudes.Social science & medicine (1982) · 2023Article
- Article
- Do social media campaigns foster vaccination adherence? A systematic review of prior intervention-based campaigns on social media.Telematics and informatics · 2023Review
- How growers make decisions impacts plant disease control.PLoS computational biology · 2022Article
Corrections and comments
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Authors and funding
8 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectivesThis Registered Report attempted to conceptually replicate the finding that communicating herd immunity increases vaccination intentions (Betsch, et al., 2017, Nat. Hum. Behav., 0056). An additional objective was to explore the roles of descriptive social norms (vaccination behaviour of others) and the herd-immunity threshold (coverage needed to stop disease transmission).
designAn online experiment with a 2 (herd-immunity explanation: present vs. absent) × 3 (descriptive norm: high vs. low vs. absent) × 2 (herd-immunity threshold: present vs. absent) between-subjects fractional design.
methodsSample consisted of 543 people (aged 18-64) residing in the United Kingdom. Participants first received an explanation of herd immunity emphasising social benefits (protecting others) in both textual and animated-infographic form. Next, they were faced with fictitious information about the disease, the vaccine, their country's vaccination coverage (80% or 20%), and the herd-immunity threshold (90%). Vaccination intention was self-rated.
resultsCompared to the control, communicating social benefits of herd immunity was effective in increasing vaccination intentions (F(1,541) = 6.97, p = .009, Partial Eta-Squared = 0.013). Communicating the descriptive norm or the herd-immunity threshold alongside the herd-immunity explanation demonstrated no observable effect.
conclusionCommunicating social benefits of herd immunity increased self-reported vaccination intentions against a fictitious disease, replicating previous findings. Although this result is positive, the practical relevance may be limited. Further research into the effect of social nudges to motivate vaccination is required, particularly with respect to the recent pandemic context and varying levels of vaccine hesitancy.
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Registered trials
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