ArticleCanadian pharmacists journal : CPJ = Revue des pharmaciens du Canada : RPC
A Twitter analysis of World Pharmacists Day 2020 images: Sending the wrong messages.
Article in Canadian pharmacists journal : CPJ = Revue des pharmaciens du Canada : RPC. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
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Who cites it
3 citing papers in PubMed.
- Pharmacy Students' Perceptions of the Pharmacist Role: An Arts-Informed Approach to Professional Identity Formation.Pharmacy (Basel, Switzerland) · 2023Article
- Public's Perception of Pharmacist.Journal of patient experience · 2023Article
- Pharmacy, we have an image problem . . . (and here's a solution).Canadian pharmacists journal : CPJ = Revue des pharmaciens du Canada : RPCArticle
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Authors and funding
3 authors.
Funding
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Abstract
backgroundPharmacists are often depicted as dispensers of medication as opposed to health professionals who provide patient care. Our objective was to identify how pharmacists' roles were portrayed in images on Twitter for World Pharmacists Day (WPD) 2020.
methodsA qualitative content analysis was undertaken to evaluate the images of pharmacists on WPD. Tweets were included that had a photo or image, used 1 of 5 WPD hashtags and were posted between September 24 and 26, 2020. Thematic analysis was performed independently by 2 investigators. Tweets were categorized into 5 groups: 1) drug distribution roles, 2) patient care roles, 3) no described roles, 4) not professional/unprofessional roles and 5) not relevant. Subgroup analysis was performed for the users who posted the tweets.
resultsOf the 970 tweets analyzed, only 11% of the overall tweets portrayed the patient care roles of pharmacists, whereas 51% portrayed drug distribution roles and 29% did not describe any particular roles of pharmacists. These proportions were similar between subgroups of tweeters. DISCUSSION: WPD is intended to promote and advocate for the pharmacy profession. The results of our study show poor messaging of pharmacists' roles and reflect a missed opportunity to showcase the full scope of pharmacy practice.
conclusionBased on the images tweeted on WPD 2020, the diversity of pharmacists' practice as skilled health care practitioners was lost in a sea of tweets portraying pharmacists' roles in drug distribution. We hope that pharmacists and pharmacy organizations will awaken to this self-induced problem for WPD 2021.
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