Trial reportPatient education and counseling2022
Vaccine for yourself, your community, or your country? Examining audiences' response to distance framing of COVID-19 vaccine messages.
Trial report in Patient education and counseling, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT05808413 (Promoting Protection of Others to Increase Future COVID-19 Booster Shot Vaccination Intentions in Younger Adult Canadians), which is not on this map. Cited by 16 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Promoting Protection of Others to Increase Future COVID-19 Booster Shot Vaccination Intentions in Younger Adult Canadians: Evaluating the Efficacy of Short Video-based Interventions
Who cites it
16 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Communication-based interventions to increase COVID-19 vaccine willingness and uptake: a systematic review with meta-analysis.BMJ open · 2025Pooled it
- Assessment of COVID-19 Messaging Strategies to Increase Testing for Students With Intellectual and Developmental Disabilities.The Journal of school health · 2024Trial
- An effective COVID-19 vaccine hesitancy intervention focused on the relative risks of vaccination and infection.Scientific reports · 2024Trial
- Influencing Canadian young adults to receive additional COVID-19 vaccination shots: the efficacy of brief video interventions focusing on altruism and individualism.Frontiers in public health · 2024Trial
- Medical Trustworthiness and COVID-19: Examining Health Beliefs and Vaccine Uptake in Disinvested Black Communities.Journal of racial and ethnic health disparities · 2025Article
- Motivational and behavioral mechanisms underlying generalized health risking behaviors during the COVID-19 pandemic in smokers.Scientific reports · 2024Article
- Article
- A Story is Better Told With Collective Interests: An Experimental Examination of Misinformation Correction During the COVID-19 Pandemic.American journal of health promotion : AJHP · 2023Article
- Unintended consequences of communicating rapid COVID-19 vaccine policy changes- a qualitative study of health policy communication in Ontario, Canada.BMC public health · 2023Article
- Reaching late adopters: factors influencing COVID-19 vaccination of Marshallese and Hispanic adults.BMC public health · 2023Article
- The Influencing Role of Cultural Values on Attitudes of the Chinese Public Towards Traditional Chinese Medicine (TCM) for the Control of COVID-19.Patient preference and adherence · 2023Article
- Risk perception, adaptation, and resilience during the COVID-19 pandemic in Southeast Alaska Natives.Social science & medicine (1982) · 2023Article
- Interventions to increase COVID-19 vaccine uptake: a scoping review.The Cochrane database of systematic reviews · 2022Article
- Two years with COVID-19: New - and old - challenges for health communication research.Patient education and counseling · 2022Article
- Video-based messages to reduce COVID-19 vaccine hesitancy and nudge vaccination intentions.PloS one · 2022Article
- Culture and Social Change in Mothers' and Fathers' Individualism, Collectivism and Parenting Attitudes.Social sciences · 2021Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveThis study explored the effects of COVID-19 vaccine promotion messages highlighting the benefit at individual, community, and country levels. Based on the cultural theory of risks, we investigated how individuals' valuation of individualism vs. communitarianism and hierarchical vs. egalitarian social structure affect their responses to vaccine messages.
methodsAn online experiment (N = 702) with four video message conditions (individual-centered, community-centered, country-centered, and no message) was conducted. Participants were asked about their cultural cognition worldview, then were randomly assigned to view one message. Participants also reported their willingness to receive COVID-19 vaccines and support for vaccine mandate.
resultsRespondents were more likely to get vaccinated and support vaccine mandates after viewing an individual-centered message, less with a community-centered message. Individuals who value individualism were more likely to respond positively to individual-centered messages, but those who believe more in communitarianism value were less likely.
conclusionResults showed that individuals are motivated selectively to respond to certain claims that cohere with their worldview and therefore respond differently to vaccine benefit frames. PRACTICE IMPLICATIONS: The results point to the importance of understanding audiences' worldviews. By identifying this process through hierarchical and individualistic values, properly designed health promotion messages can maximize the desired outcomes.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.