ArticleBMC medical informatics and decision making2021
Middle-aged and elderly users' continuous usage intention of health maintenance-oriented WeChat official accounts: empirical study based on a hybrid model in China.
Article in BMC medical informatics and decision making, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers.
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Who cites it
9 citing papers in PubMed.
- Effectiveness of an mHealth Application for Physical Activity Promotion Among Thai Older Adults: A Randomized Controlled Trial.Inquiry : a journal of medical care organization, provision and financingTrial
- WeChat in China's mobile health: a bibliometric analysis of trends, hotspots, and academic contributions.JAMIA open · 2026Review
- Effectiveness of WeChat-Based Plus Scene-Graphics Health Education for Rehabilitation After Open Elbow Arthrolysis: Historical Control Study.JMIR formative research · 2025Article
- Research on the influencing factors of users' continuance intentions of wearable medical devices-a perspective integrating the UTAUT model and gamification elements.Frontiers in public health · 2025Article
- Exploring the factors influencing the adoption of online medical services by older adults: a modified UTAUT2 based study.Frontiers in public health · 2025Article
- Factors influencing the continuance intention of the women's health WeChat public account: an integrated model of UTAUT2 and HBM.Frontiers in public health · 2024Article
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- Multidimensional Internet Use, Social Participation, and Depression Among Middle-Aged and Elderly Chinese Individuals: Nationwide Cross-Sectional Study.Journal of medical Internet research · 2023Article
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9 authors.
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Abstract
backgroundAlthough middle-aged and elderly users are the main group targeted by health maintenance-oriented WeChat official accounts (HM-WOAs), few studies have explored the relationship of these accounts and their users. Exploring the factors that influence the continuous adoption of WOAs is helpful to strengthen the health education of middle-aged and elderly individuals.
objectiveWe developed a new theoretical model and explored the factors that influence middle-aged and elderly individuals' continuous usage intention for HM-WOA. Performance expectancy mediated the effects of the model in explaining continuous usage intention and introduced health literacy into the model.
methodsWe established a hybrid theoretical model on the basis of the unified theory of acceptance and use of technology 2 model (UTAUT2), the health belief model (BHM), protection motivation theory (PMT), and health literacy. We collected valid responses from 396 middle-aged and elderly users aged ≥ 45 years in China. To verify our hypotheses, we analyzed the data using structural equation modeling.
resultsPerformance expectancy (β = 0.383, P < 0.001), hedonic motivation (β = 0.502, P < 0.001), social influence (β = 0.134, P = 0.049), and threat appraisal (β = 0.136, P < 0.001) positively influenced middle-aged and elderly users' continuous usage intention. Perceived health threat (β = - 0.065, P = 0.053) did not have a significant effect on continuous usage intention. Both threat appraisal (β = 0.579, P < 0.001) and health literacy (β = 0.579, P < 0.001) positively affected performance expectancy. Threat appraisal indirectly affected continuous usage intention through performance expectancy mediation.
conclusionsOur new theoretical model is useful for understanding middle-aged and elderly users' continuous usage intention for HM-WOA. Performance expectancy plays a mediation role between threat appraisal and continuous usage intention, and health literacy positively affects performance expectancy.
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