ArticleFrontiers in psychology2021
The Role of CSR Engagement in Customer-Company Identification and Behavioral Intention During the COVID-19 Pandemic.
Article in Frontiers in psychology, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 20 papers.
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Who cites it
20 citing papers in PubMed.
- Article
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- COVID-19 resilience index in European Union countries based on their risk and readiness scale.PloS one · 2023Article
- Does COVID-19 impact on financial markets of China-evidence from during and pre-COVID-19 outbreak.Environmental science and pollution research international · 2023Article
- Digital finance and Chinese corporate labor investment efficiency: The perspective of financing constraints and human capital structure.Frontiers in psychology · 2022Article
- Application of Capital Asset Pricing Model Based on BP Neural Network in E-commerce Financing.Computational intelligence and neuroscience · 2022Article
- Assessing the impact of governance and health expenditures on carbon emissions in China: Role of environmental regulation.Frontiers in public health · 2022Article
- Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users' perspective.Frontiers in psychology · 2022Article
- Impact of Financing Constraints on Firm Performance: Moderating Effect Based on Firm Size.Computational intelligence and neuroscience · 2022Article
- From developing to developed: Mechanisms of health inequalities among seniors in China and Japan under macro-field control.Frontiers in psychology · 2022Article
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- The influence and mechanism of health expenditures on investment of financial assets decisions: A case study of China's economy.Frontiers in public health · 2022Article
- Does green finance and energy policy paradox demonstrate green economic recovery: Role of social capital and public health.Frontiers in public health · 2022Article
- Assessing the Influencing Factors of Electronic Word-of-Mouth on CSR Issues. A Case of Hospotality Service Industry of China.Frontiers in psychology · 2022Article
- Function Mechanism of Intellectual Property Capability on Relay Innovation Based on CWLBGSO-DAG-Bootstrap SEM: Mediating Effect of Knowledge Matching and Moderating Effect of Relationship Learning.Computational intelligence and neuroscience · 2022Article
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2 authors.
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Abstract
The global coronavirus pandemic has reignited a strategic debate among the business community of the necessity for corporate social responsibility (CSR) engagement in the ever-dynamic social media. Considering the global economic downturn introduced by the COVID-19 pandemic, the present research is devoted to investigating whether CSR engagement in social media can help DiDi (a Chinese shared brand) at stake survive this overwhelming crisis. A theoretical model proposed to describe the hypothesized relationships was tested by a Structural Equation Modeling technique through the empirical online questionnaire. Through findings, we demonstrated that there was a positive relationship between CSR engagement of DiDi on WeChat, customer-company identification (C-C identification), and behavioral intention [purchase intention, brand loyalty, and e-word-of-mouth (eWOM)] of customers. With attention to psychological influence, our empirical statistics also evidenced the mediating role of C-C identification between CSR engagement and behavioral intention of customers. This study highlights the significant role of CSR engagement in a critical period theoretically and offers businesses more open innovation strategies to compete against the COVID-19 pandemic-induced market downturn.
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