Evidence map›Paper›PMID 34463895›Full record

ArticleAIDS and behavior2022

Girl Champ in eSwatini: A Strategic Marketing Campaign to Promote Demand for Sexual and Reproductive Health Services Among Young Women.

Marie A Brault, Sarah Christie, Amanda Manchia, Khabonina Mabuza, Muhle Dlamini, Erika L Linnander

Open access · hybridAbstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in AIDS and behavior, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
0.6field-weighted citation impact, top 25% of its field
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed, 3 citations in OpenAlex.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors at 3 institutions in 3 countries.

Marie A BraultDepartment of Social and Behavioral Sciences, Yale School of Public Health, 60 College Street, New Haven, CT, 06510-3201, USA. marie.brault@yale.edu.ORCID http://orcid.org/0000-0002-7152-785X
Sarah ChristieDepartment of Health Policy and Management, Yale School of Public Health, New Haven, CT, 06510, USA.
Amanda ManchiaProject Last Mile, Johannesburg, South Africa.
Khabonina MabuzaProject Last Mile, Johannesburg, South Africa.
Muhle DlaminiMinistry of Health, Government of the Kingdom of eSwatini, Mbabane, Eswatini.
Erika L LinnanderDepartment of Health Policy and Management, Yale School of Public Health, New Haven, CT, 06510, USA.
Ministry of Health · SZUniversity of the Western Cape · ZAYale University · US

Funding

Yale Clinical and Translational Science Award (U Component)UL1TR001863 · NCATS · YALE UNIVERSITY · PI John H. Krystal, LUCILA OHNO-MACHADO · 2016 to 2026
$102.9M
Engaging providers, community members, and young women to adapt and pilot a youth-friendly sexual and reproductive health package in low-income communities in IndiaK01TW011480 · FIC · YALE UNIVERSITY · PI BRAULT, MARIE AMANDA · 2020 to 2023
$591k
FIC NIH HHS K01 TW011480FIC NIH HHS K01TW011480NCATS NIH HHS UL1 TR001863
6 · The paper itself

Abstract

Efforts to engage adolescent girls and young women (AGYW) in HIV services have struggled, in part, due to limited awareness of services and stigma. Strategic marketing is a promising approach, but the impact on youth behavior change is unclear. We report findings from a mixed methods evaluation of the Girl Champ campaign, designed to generate demand for sexual and reproductive services among AGYW, and piloted in three clinics in the Manzini region of eSwatini. We analyzed and integrated data from longitudinal, clinic-level databases on health service utilization among AGYW before and after the pilot, qualitative interviews with stakeholders responsible for the implementation of the pilot, and participant feedback surveys from attendees of Girl Champ events. Girl Champ was well received by most stakeholders based on event attendance and participant feedback, and associated with longitudinal improvements in demand for HIV services. Findings can inform future HIV demand creation interventions for youth.

Indexed as

HIV InfectionsReproductive Health ServicesAdolescentEswatiniFemaleHumansMarketingReproductive HealthSexual BehaviorAdolescentseSwatiniHIVMixed methodsSexual healthStrategic marketing

Identifiers

PMID34463895
PMCPMC8840893
OpenAlexW3198224622

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.