ArticleNicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco2022
Newspaper Coverage of Snus in an Emerging Norwegian Snus Market 2002-2011: A Content Analysis.
Article in Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 3 papers.
What it found
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Who cites it
3 citing papers in PubMed, 4 citations in OpenAlex.
- Single-use and six-week effects of a non-tobacco nicotine pouch on dental plaque characteristics: a randomized crossover study with observational follow-up.BMC oral health · 2026Trial
- How do Smokers in a Snus-Prevalent Society Consider E-cigarettes, Snus, and Nicotine Replacement Therapy Products as Relevant Replacements for Cigarettes in the Event They Should Stop Smoking?Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023Article
- Tobacco Tax Increases: A Discourse Analysis of the French Print and Web News Media from 2000 to 2020.International journal of environmental research and public health · 2022Article
Corrections and comments
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Authors and funding
3 authors at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundIn a context where snus is a legal product, its advertising is prohibited and its prevalence of use has been on the rise among adolescents and young adults, the aim of this article is to identify the extent of snus coverage in Norwegian newspapers and the themes and values communicated about snus therein from 2002 to 2011. AIM AND
methodsAll major Norwegian newspapers were scanned for articles with "snus" (and relevant connectors) in headings, ingresses, and/or pictures/captions as search criteria. Using the Retriever media monitoring service as a database, the search returned 943 unique articles, which were subjected to quantitative content analysis.
resultsThe number of articles per year increases over the period, while their average length decreases slightly. Thematically, the greatest attention is on the extent of "snus use" (occurring in 52.7% of the articles), and then more equally divided between "tobacco policy" (24.5%), "economy/markets" (29.1%), and "health" (28.7%). A total of 48.6% of the articles are "neutral/mixed" in respect of framing, 28.1% are "negative," and only 20.7% are "positive" in tone. Articles about tobacco policy are more often negative, while articles on economic factors are more often positive. Articles on health are usually negatively focused, or neutral/mixed.
conclusionThe slight predominance of negative and/or neutral/mixed articles indicates that the newspaper coverage does not glamorize the snus product. However, the sheer amount of (and growth in) articles over time, as well as positive articles available for selective exposure and perception, may nevertheless have contributed to a normalization of snus use. IMPLICATIONS: Little is known about media coverage of smokeless tobacco and whether editorial mass media glamorize or criticize its use. This study shows that the extent of snus coverage in Norwegian newspapers has increased over time, but also that the framing of Norwegian newspaper coverage of snus has mainly been neutral/mixed or negative toward snus and its use.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.