Evidence map›Paper›PMID 34428632›Full record

ArticleJournal of health economics2021

Quantifying brand loyalty: Evidence from the cigarette market.

Philip DeCicca, Donald Kenkel, Feng Liu, Jason Somerville

Abstract read
In one paragraph

Article in Journal of health economics, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.

0numbers the graph read from it
0cells of the map it votes in
4citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

4 citing papers in PubMed.

  1. Article
  2. Article
  3. Article
  4. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Philip DeCiccaBall State University & NBER.
Donald KenkelCornell University & NBER. Electronic address: dsk10@cornell.edu.
Feng LiuChinese University of Hong Kong, Shenzhen.
Jason SomervilleFederal Reserve Bank of New York.

Funding

Econometric Analysis of Cigarette Purchases on Native American ReservationsR01DA042064 · NIDA · CORNELL UNIVERSITY · PI LOVENHEIM, MICHAEL F. · 2017 to 2019
$1.0M
NIDA NIH HHS R01 DA042064
6 · The paper itself

Abstract

We exploit a quasi-experiment created when New York State began in 2011 to tax cigarettes sold on Native American Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources-the New York State Adult Tobacco Survey and the Nielsen Homescan Panel. We find that the increase in relative prices led to substantial declines in premium cigarette purchases. However, even among the premium consumers with the most to gain from switching, about three-quarters remained brand loyal.

Indexed as

TaxesTobacco ProductsAdultCommerceConsumer BehaviorHumansSmokingBrand loyaltyCigarettesTaxes

Identifiers

PMID34428632
PMCPMC8449822

What OpenQuestion holds

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Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.