ArticleJournal of medical Internet research2021
Framing of and Attention to COVID-19 on Twitter: Thematic Analysis of Hashtags.
Article in Journal of medical Internet research, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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Who cites it
8 citing papers in PubMed.
- Exploring the Use of Social Media for Activism by Mexican Nongovernmental Organizations Using Posts From the 16 Days of Activism Against Gender-Based Violence Campaign: Thematic Content Analysis.JMIR infodemiology · 2025Article
- Unraveling the Use of Disinformation Hashtags by Social Bots During the COVID-19 Pandemic: Social Networks Analysis.JMIR infodemiology · 2025Article
- A National Discussion of COVID-19 on Twitter.Journal of the Association of Medical Microbiology and Infectious Disease Canada = Journal officiel de l'Association pour la microbiologie medicale et l'infectiologie Canada · 2024Article
- Alcohol policy framing in South Africa during the early stages of COVID-19: using extraordinary times to make an argument for a new normal.BMC public health · 2023Article
- Assessment of Accuracy, User Engagement, and Themes of Eating Disorder Content in Social Media Short Videos.JAMA network open · 2023Article
- Framing of female medical personnel during the COVID-19 pandemic: a case study of the Chinese official media.Humanities & social sciences communications · 2023Article
- The Mutual Influence of the World Health Organization (WHO) and Twitter Users During COVID-19: Network Agenda-Setting Analysis.Journal of medical Internet research · 2022Article
- Identifying Frames of the COVID-19 Infodemic: Thematic Analysis of Misinformation Stories Across Media.JMIR infodemiologyArticle
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundAlthough past research has focused on COVID-19-related frames in the news media, such research may not accurately capture and represent the perspectives of people from diverse backgrounds. Additionally, research on the public attention to COVID-19 as reflected through frames on social media is scarce.
objectiveThis study identified the frames about the COVID-19 pandemic in the public discourse on Twitter, which voices diverse opinions. This study also investigated the amount of public attention to those frames on Twitter.
methodsWe collected 22 trending hashtags related to COVID-19 in the United States and 694,582 tweets written in English containing these hashtags in March 2020 and analyzed them via thematic analysis. Public attention to these frames was measured by evaluating the amount of public engagement with frames and public adoption of those frames.
resultsWe identified 9 frames including "public health guidelines," "quarantine life," "solidarity," "evidence and facts," "call for action," "politics," "post-pandemic life," "shortage panic," and "conflict." Results showed that some frames such as "call for action" are more appealing than others during a global pandemic, receiving greater public adoption and engagement. The "call for action" frame had the highest engagement score, followed by "conflict" and "evidence and facts." Additionally, "post-pandemic life" had the highest adoption score, followed by "call for action" and "shortage panic." The findings indicated that the frequency of a frame on social media does not necessarily mean greater public adoption of or engagement with the frame.
conclusionsThis study contributes to framing theory and research by demonstrating how trending hashtags can be used as new user-generated data to identify frames on social media. This study concludes that the identified frames such as "quarantine life" and "conflict" and themes such as "isolation" and "toilet paper panic" represent the consequences of the COVID-19 pandemic. The consequences could be (1) exclusively related to COVID-19, such as hand hygiene or isolation; (2) related to any health crisis such as social support of vulnerable groups; and (3) generic that are irrespective of COVID-19, such as homeschooling or remote working.
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