ArticlePloS one2021
Psychological factors and consumer behavior during the COVID-19 pandemic.
Article in PloS one, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 37 papers.
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Who cites it
37 citing papers in PubMed.
- The impact of PTSD symptoms on post-disaster consumption: tertiary victims of the 2023 Kahramanmaraş earthquakes in Türkiye.Frontiers in public health · 2026Article
- Understanding consumer behavior in Lebanon's polycrisis: The role of ethnocentrism, coping ability, and socioeconomic status.PloS one · 2026Article
- Last digit tendency: Lucky numbers and psychological rounding in mobile transactions.Fundamental research · 2025Article
- Article
- Forging green Horizons: Revealing Catalysts of pro-environmental behavior in emerging market.Heliyon · 2024Article
- The Burden of Chronic Disease.Mayo Clinic proceedings. Innovations, quality & outcomes · 2024Review
- COVID-19 and social distancing: pandemic has altered social relationships and contacts in older adults over 4 years.Frontiers in public health · 2024Article
- The impact of infectious disease experience on household consumption: evidence from rural China.Frontiers in public health · 2024Article
- Analysis of retail sector research evolution and trends during COVID-19.Technological forecasting and social change · 2023Article
- Exploring Consumer Behavior and Preferences in Welfare-Friendly Pork Breeding: A Multivariate Analysis.Foods (Basel, Switzerland) · 2023Article
- Child Tax Credit, Spending Patterns, and Mental Health: Mediation Analyses of Data from the U.S. Census Bureau's Household Pulse Survey during COVID-19.International journal of environmental research and public health · 2023Article
- With or without the Mask: Age Differences in Perceived Trustworthiness and Health during the COVID-19 Pandemic.Behavioral sciences (Basel, Switzerland) · 2023Article
- The Effect of Publicly Available COVID-19 Information on the Functioning of Society, Businesses, Government and Local Institutions: A Case Study from Poland.International journal of environmental research and public health · 2023Article
- Coffee Consumption during the COVID Pandemic in a Portuguese Sample: An Online Exploratory Study.Foods (Basel, Switzerland) · 2023Article
- Has Covid-19 permanently changed online purchasing behavior?EPJ data science · 2023Article
- Article
- Analysis of Japanese consumers' attitudes toward the digital transformation of OTC medicine purchase behavior and eHealth literacy: an online survey for digital experience design.Frontiers in digital health · 2023Article
- Bored with boredom? Trait boredom predicts internet addiction through the mediating role of attentional bias toward social networks.Frontiers in human neuroscience · 2023Article
- Adherence during COVID-19: The role of aging and socio-economics status in shaping drug utilization.Journal of economic behavior & organization · 2022Article
- Economic Burden of SARS-CoV-2 Patients with Multi-Morbidity: A Systematic Review Protocol.International journal of environmental research and public health · 2022Article
Corrections and comments
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Authors and funding
12 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The COVID-19 pandemic is far more than a health crisis: it has unpredictably changed our whole way of life. As suggested by the analysis of economic data on sales, this dramatic scenario has also heavily impacted individuals' spending levels. To better understand these changes, the present study focused on consumer behavior and its psychological antecedents. Previous studies found that crises differently affect people's willingness to buy necessities products (i.e., utilitarian shopping) and non-necessities products (i.e., hedonic shopping). Therefore, in examining whether changes in spending levels were associated with changes in consumer behavior, we adopted a fine-grained approach disentangling between necessities and non-necessities. We administered an online survey to 3833 participants (age range 18-64) during the first peak period of the contagion in Italy. Consumer behavior toward necessities was predicted by anxiety and COVID-related fear, whereas consumer behavior toward non-necessities was predicted by depression. Furthermore, consumer behavior toward necessities and non-necessities was predicted by personality traits, perceived economic stability, and self-justifications for purchasing. The present study extended our understanding of consumer behavior changes during the COVID-19 pandemic. Results could be helpful to develop marketing strategies that consider psychological factors to meet actual consumers' needs and feelings.
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Registered trials
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