ArticlePLoS computational biology2021
An uncertainty-based model of the effects of fixation on choice.
Article in PLoS computational biology, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
14 citing papers in PubMed, 32 citations in OpenAlex.
- Motivation to exert effort dynamically adapts to reward context and environmental controllability.Cognitive, affective & behavioral neuroscience · 2026Article
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- Interpretable abstractions of artificial neural networks predict behavior and neural activity during human information gathering.Nature neuroscience · 2026Article
- Choice-induced preference change under a sequential sampling model framework.Scientific reports · 2026Article
- Aging Weakens Memory for Schema-Deviant Objects and Decouples Gaze Sampling from Retrieval Decisions.Brain sciences · 2026Article
- Behavioral Signatures of Post-Decisional Attention in Preferential Choice.bioRxiv : the preprint server for biology · 2026Article
- Considering What We Know and What We Don't Know: Expectations and Confidence Guide Value Integration in Value-Based Decision-Making.Open mind : discoveries in cognitive science · 2025Article
- Value construction through sequential sampling explains serial dependencies in decision making.eLife · 2024Article
- Value construction through sequential sampling explains serial dependencies in decision making.bioRxiv : the preprint server for biology · 2024Article
- I prefer what you can see: The role of visual perspective-taking on the gaze-liking effect.Heliyon · 2024Article
- Humans reconfigure target and distractor processing to address distinct task demands.Psychological review · 2024Article
- Complex economic decisions from simple neurocognitive processes: the role of interactive attention.Proceedings. Biological sciences · 2023Article
- Filling the gaps: Cognitive control as a critical lens for understanding mechanisms of value-based decision-making.Neuroscience and biobehavioral reviews · 2022Review
- Article
Corrections and comments
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Authors and funding
2 authors at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
When people view a consumable item for a longer amount of time, they choose it more frequently; this also seems to be the direction of causality. The leading model of this effect is a drift-diffusion model with a fixation-based attentional bias. Here, we propose an explicitly Bayesian account for the same data. This account is based on the notion that the brain builds a posterior belief over the value of an item in the same way it would over a sensory variable. As the agent gathers evidence about the item from sensory observations and from retrieved memories, the posterior distribution narrows. We further postulate that the utility of an item is a weighted sum of the posterior mean and the negative posterior standard deviation, with the latter accounting for risk aversion. Fixating for longer can increase or decrease the posterior mean, but will inevitably lower the posterior standard deviation. This model fits the data better than the original attentional drift-diffusion model but worse than a variant with a collapsing bound. We discuss the often overlooked technical challenges in fitting models simultaneously to choice and response time data in the absence of an analytical expression. Our results hopefully contribute to emerging accounts of valuation as an inference process.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.