Early Capture of Attention by Self-Face: Investigation Using a Temporal Order Judgment Task.

Earlier work on self-face processing has reported a bias in the processing of self-face result in faster response to self-face in comparison to other familiar and unfamiliar faces (termed as self-face advantage or SFA). Even though most studies agree that the SFA occurs due to an attentional bias, there is little agreement regarding the stage at which it occurs. While a large number of studies show self-face influencing processing later at disengagement stage, early event-related potential components show differential activity for the self-face suggesting that SFA occurs early. We address this contradiction using a cueless temporal order judgment task that allows us to investigate early perceptual processing, while bias due to top-down expectation is controlled. A greater shift in point of subjective simultaneity for self-face would indicate a greater processing advantage at early perceptual stage. With help of two experiments, we show an early perceptual advantage for self-face, compared to both a friend's face and an unfamiliar face (Experiment 1). This advantage is present even when the effect of criterion shift is minimized (Experiment 2). Interestingly, the magnitude of advantage is similar for self-friend and self-unfamiliar pair. The evidence from the two experiments suggests early capture of attention as a likely reason for the SFA, which is present for the self-face but not for other familiar faces.