Evidence map›Paper›PMID 34360278›Full record

ArticleInternational journal of environmental research and public health2021

Examining Social Media Crisis Communication during Early COVID-19 from Public Health and News Media for Quality, Content, and Corresponding Public Sentiment.

Melissa MacKay, Taylor Colangeli, Daniel Gillis, Jennifer McWhirter, Andrew Papadopoulos

Abstract read
In one paragraph

Article in International journal of environmental research and public health, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 27 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
27citing papers in PubMed, 1 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

27 citing papers in PubMed, 1 synthesis or guideline pooled it.

  1. Pooled it
  2. Public Health Communication Challenges in Eastern Europe and Central Asia: A Scoping Review.International journal of environmental research and public health · 2025
    Article
  3. Cute Communication: Can Cute Discourse Be Used in Risk Communication?Behavioral sciences (Basel, Switzerland) · 2025
    Article
  4. Enhancing risk and crisis communication with computational methods: A systematic literature review.Risk analysis : an official publication of the Society for Risk Analysis · 2025
    Article
  5. Article
  6. Co-Designing a Framework for Social Media Health Communication to Young People: A Participatory Research Study.Health expectations : an international journal of public participation in health care and health policy · 2025
    Article
  7. Leadership under duress: the COVID-19 pandemic.Proceedings (Baylor University. Medical Center) · 2025
    Article
  8. Article
  9. Article
  10. Article
  11. Content Analysis of Official Public Health Communications in Ontario, Canada during the COVID-19 Pandemic.International journal of environmental research and public health · 2024
    Article
  12. Article
  13. Article
  14. Article
  15. Article
  16. Article
  17. Article
  18. Article
  19. Review
  20. Experiences of New Zealand public health messaging while in lockdown.Australian and New Zealand journal of public health · 2022
    Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

5 authors.

Melissa MacKayDepartment of Population Medicine, University of Guelph, Guelph, ON N1G2W1, Canada.ORCID 0000-0002-6682-1528
Taylor ColangeliDepartment of Population Medicine, University of Guelph, Guelph, ON N1G2W1, Canada.
Daniel GillisSchool of Computer Science, University of Guelph, Guelph, ON N1G2W1, Canada.ORCID 0000-0002-7646-259X
Jennifer McWhirterDepartment of Population Medicine, University of Guelph, Guelph, ON N1G2W1, Canada.
Andrew PapadopoulosDepartment of Population Medicine, University of Guelph, Guelph, ON N1G2W1, Canada.

Funding

University of Guelph 054624
6 · The paper itself

Abstract

Rising COVID-19 cases in Canada in early 2021, coupled with pervasive mis- and disinformation, demonstrate the critical relationship between effective crisis communication, trust, and risk protective measure adherence by the public. Trust in crisis communication is affected by the communication's characteristics including transparency, timeliness, empathy, and clarity, as well as the source and communication channels used. Crisis communication occurs in a rhetorical arena where various actors, including public health, news media, and the public, are co-producing and responding to messages. Rhetorical arenas must be monitored to assess the acceptance of messaging. The quality and content of Canadian public health and news media crisis communication on Facebook were evaluated to understand the use of key guiding principles of effective crisis communication, the focus of the communication, and subsequent public emotional response to included posts. Four hundred and thirty-eight posts and 26,774 anonymized comments were collected and analyzed. Overall, the guiding principles for effective crisis communication were inconsistently applied and combined. A limited combination of guiding principles, especially those that demonstrate trustworthiness, was likely driving the negative sentiment uncovered in the comments. Public health and news media should use the guiding principles consistently to increase positive sentiment and build trust among followers.

Indexed as

COVID-19Social MediaCanadaCommunicationHumansPublic HealthSARS-CoV-2COVID-19crisis communicationdigital communicationFacebookpandemicpublic healthrisk communicationsentiment analysissocial media

Identifiers

PMID34360278
PMCPMC8345485

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.