ArticleThe British journal of social psychology2022
Together we can slow the spread of COVID-19: The interactive effects of priming collectivism and mortality salience on virus-related health behaviour intentions.
Article in The British journal of social psychology, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 24 papers, 1 of them a synthesis that pooled it.
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Who cites it
24 citing papers in PubMed, 1 synthesis or guideline pooled it, 54 citations in OpenAlex.
- Do Salient Social Norms Moderate Mortality Salience Effects? A (Challenging) Meta-Analysis of Terror Management Studies.Personality and social psychology review : an official journal of the Society for Personality and Social Psychology, Inc · 2023Pooled it
- From Stories to Action: How Framing, Perspective, and Identifiability in Personal Narratives Influence Vaccination Decisions.Medical decision making : an international journal of the Society for Medical Decision Making · 2026Article
- Effects of fundamental social motives on environmental variation of compliance during pandemics.Evolutionary human sciences · 2026Article
- The impact of mortality salience and explicit self-esteem on plastic reduction intention: A moderated mediation model.PloS one · 2025Article
- Factors Impacting Chinese Older Adults' Intention to Prevent COVID-19 in the Post-COVID-19 Pandemic Era: Survey Study.JMIR formative research · 2024Article
- The value of using COVID-19 antibody tests as a potential approach to prioritize vaccination delivery.PloS one · 2024Article
- Priming congruence and COVID-19 vaccination intention: a mediation analysis.Health psychology report · 2024Article
- Mortality salience and helping behavior amidst public crisis: cross-sectional evidence during COVID-19.Frontiers in public health · 2024Article
- How does collectivism help deal with perceived vaccine artificiality? The case of COVID-19 vaccination intent in European young adults.PloS one · 2024Article
- Protection, freedom, stigma: a critical discourse analysis of face masks in the first wave of the COVID-19 pandemic and implications for medical education.Canadian medical education journal · 2023Article
- Beyond the surface: accounting for confounders in understanding the link between collectivism and COVID-19 pandemic in the United States.BMC public health · 2023Article
- The relationship between COVID-19-induced death thoughts and depression during a national lockdown.Journal of health psychology · 2022Article
- The proximal and distal effects of mortality salience on COVID-19-related health perceptions and intentions.Journal of applied social psychology · 2022Article
- Perceived risk, political polarization, and the willingness to follow COVID-19 mitigation guidelines.Social science & medicine (1982) · 2022Article
- Collectivism fosters preventive behaviors to contain the spread of COVID-19: Implications for social marketing in public health.Psychology & marketing · 2022Article
- The Effect of Fear of COVID-19 on Green Purchase Behavior in Pakistan: A Multi-Group Analysis Between Infected and Non-infected.Frontiers in psychology · 2022Article
- The Psychology of Coronavirus Behavioral Health Mindset, Vaccination Receptivity, Customer Orientation and Community Public Service.Frontiers in psychology · 2022Article
- Collectivism, individualism and COVID-19 prevention: a cross sectional study of personality, culture and behavior among Canadians.Health psychology and behavioral medicine · 2022Article
- The Effect of a Brief Mindfulness Practice on Perceived Stress and Sustained Attention: Does Priming Matter?Mindfulness · 2022Article
- Identifying Facilitators and Barriers to Increasing COVID-19 Vaccination and Trial Participation in Vaccinated Vietnamese Americans.Health equity · 2022Article
Corrections and comments
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Authors and funding
3 authors at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Behaviours recommended for reducing transmission of COVID-19 - social distancing, wearing masks, and now, vaccination - are aimed at not only reducing one's own risk, but risk to others. We posited that a collectivist mindset, versus individualistic, would facilitate intentions to engage in behaviours aimed at curtailing the spread of the virus when the awareness of mortality is activated. This hypothesis was informed by the terror management health model and tested in two studies. In each study, collective 'we' (vs. the individual 'I') was primed, in conjunction with mortality salience compared to a control condition. The results were generally consistent, with Study 1 showing that when collectivism, but not individualism, was primed, individuals responded to a COVID-19-based mortality reminder with a significant increase in health intentions, including social distancing and mask wearing. In Study 2, when mortality was salient, priming individualism led to reduced vaccination intention compared to collectivism. We discuss limitations to the research and conclude with the recommendation that COVID-19-based communications highlight the dangers of the virus in conjunction with a focus on the collective 'we' to best encourage optimal virus mitigation behaviour.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.