ArticleBMJ global health2021
Ten lessons learnt: scaling and transitioning one of the largest mobile health communication programmes in the world to a national government.
Article in BMJ global health, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers.
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15 citing papers in PubMed, 21 citations in OpenAlex.
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- The impact of a direct to beneficiary mobile communication program on reproductive and child health outcomes: a randomised controlled trial in India.BMJ global health · 2022Trial
- Another voice in the crowd: the challenge of changing family planning and child feeding practices through mHealth messaging in rural central India.BMJ global health · 2021Trial
- A synthesis of youth activation initiatives and their impact on tuberculosis knowledge, knowledge-seeking, and healthcare-seeking behavior in vulnerable populations.Frontiers in tuberculosis · 2025Article
- Implementing the Robson Classification for caesarean sections in Pakistan: experience, challenges, and lessons learned.The Lancet regional health. Southeast Asia · 2024Review
- Messy but worth it: human-centred design as applied within a successful vaccine-promotive campaign.BMJ global health · 2024Article
- Applying the principles for digital development to improve maternal and child health in the Peri-urban areas of Karachi, Pakistan.PLOS digital health · 2024Article
- A Strategic Research Framework for Defeating Diabetes in India: A 21st-Century Agenda.Journal of the Indian Institute of Science · 2023Review
- Adoption and scale-up of the cardiovascular Polypill: a realist institutional analysis.Health policy and planning · 2023Article
- Optimising the reach of mobile health messaging programmes: an analysis of system generated data for the Kilkari programme across 13 states in India.BMJ global health · 2022Review
- Article
- Methods and Lessons From Costing a Large mHealth Intervention at Scale in India.Frontiers in public health · 2022Article
- Using behavioural design and theories of change to integrate communication solutions into health systems in India: evolution, evidence and learnings from practice.Integrated healthcare journal · 2022Review
- Can health information through mobile phones close the divide in health behaviours among the marginalised? An equity analysis of Kilkari in Madhya Pradesh, India.BMJ global health · 2021Review
- Article
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Authors and funding
9 authors at 2 institutions in 2 countries.
Funding
No grant is acknowledged in the PubMed record.
Abstract
There has been exponential growth in the numbers of 'digital development' programmes seeking to leverage technology to solve systemic challenges. However, despite promising results and a shift from pilots to scale-ups, many have failed to realise their full potential. This paper reflects on lessons learnt from scaling and transitioning one of the largest mobile health programmes in the world to the Indian government. The complementary suite of services was designed by BBC Media Action to strengthen families' reproductive, maternal, neonatal and child health behaviours. Mobile Academy was a training course to refresh frontline health workers' (FLHWs) knowledge and improve their interpersonal communication skills. Mobile
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