ArticleJMIR formative research2021
Using Social Media for the Prevention of Pediatric Burn Injuries: Pilot Design and Usability Study.
Article in JMIR formative research, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.
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Who cites it
10 citing papers in PubMed.
- Scrolling toward prevention: reimagining trauma education through social media.Trauma surgery & acute care open · 2026Article
- Risky social media challenges: a scoping review, 2000-2024.Injury epidemiology · 2025Review
- Addressing burn-injury stigma through health education and communication campaign in Pakistan: study protocol.Frontiers in public health · 2025Article
- Update burn surgery: overview of current multidisciplinary treatment concepts.Innovative surgical sciences · 2024Review
- A comprehensive nurse-led aftercare programme addressing post-burn sexual well-being of adult burn survivors: a randomised controlled trial.BMC nursing · 2024Article
- The #SeePainMoreClearly Phase II Pain in Dementia Social Media Campaign: Implementation and Evaluation Study.JMIR aging · 2024Article
- The effect of social media campaign on parental knowledge, attitudes and practices regarding the use of children car seats in the Gulf region.BMC public health · 2023Article
- [Research advances on influencing factors and intervention strategies of pediatric burns].Zhonghua shao shang yu chuang mian xiu fu za zhi · 2022Review
- Population Profile of Children in Romania Affected by Burns.Current health sciences journalArticle
- What's new in critical illness and injury science? Pediatric poison prevention - No more "accidents".International journal of critical illness and injury scienceArticle
Corrections and comments
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundMost pediatric burn injuries are preventable. Social media is an effective method for delivering large-scale messaging and may be useful for injury prevention in this domain.
objectiveThis study evaluates the feasibility of creating a social media campaign for pediatric burn injury prevention.
methodsAd spots containing a headline, short introduction, and video were created and posted on Facebook and Instagram over 4 months. Ad spots were targeted to parents and caregivers of children in our region with the highest number of burn injuries. We assessed the impact of each ad set using ThruPlays, reach, and video plays.
resultsWe created 55 ad spots, with an average length of 24.1 (range 10-44) seconds. We reached 26,496 people during the campaign. The total ThruPlays of the 55 ad spots were 14,460 at US $0.19 per ThruPlay. Ad spots related to home safety had a significantly higher daily ThruPlay rate than those related to fire safety (6.5 vs 0.5 per day; P<.001).
conclusionsSocial media is a feasible modality for delivering public health messages focused on preventing pediatric burn injuries. Engagement with these ads is influenced by ad presentation and the focus of the underlying injury prevention message.
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