ArticleJournal of oral biology and craniofacial research
Mass media coverage in Health & Oral Health-related advertisements: A content analysis in Kerala, India.
Article in Journal of oral biology and craniofacial research. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 4 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
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Who cites it
4 citing papers in PubMed.
- Diabetes Health Literacy, Drug Adherence and Factors Associated with Them among Urban Patients in Kerala, India.Journal of postgraduate medicine education and research : the official journal of Postgraduate Institute of Medical Education and Research, Chandigarh, India · 2023Article
- Portrayal of oral hygiene and risk behaviours in animated movies.Frontiers in oral health · 2023Article
- Peruvian Children's Access to Oral Health Information during the COVID- 19 Pandemic.Journal of International Society of Preventive & Community DentistryArticle
- Understanding ethics of reporting health related events in media: A qualitative phenomenological study in Karachi and Peshawar.Pakistan journal of medical sciencesArticle
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundIn today's world, the mass media plays an important role, and it can provide a unified platform for all public health communication, comprehensive healthcare education, and guidelines. As a result, we investigated the various types of general health and oral health messages and advertisements broadcast through various forms of mass media.
objectiveThe main objective is to identify & analyze the health & oral-health related dialogue and messages with the content of the mass media.
methodology: Content analysis of general health and oral health-related advertisements was done in various media, like the print media (magazines & newspapers), television (audio-visual) and radio stations (audio). The data was collected by an independent investigator, like prime time, advertisements, articles, and public service announcements (PSAs), etc., and the observations were recorded for subsequent analysis.
resultsOnly n = 753 incidents of health n = 663 (88.1%) and oral health n = 90 (11.9%) were reported during the study period, out of 6180 pages of published print media and 200 h of prime-time broadcast channel & station advertisements, respectively. There are n = 506 incidents in the print media, implying that health n = 481 (95.1%) and oral health n = 25 (4.9%) are, respectively. Compared to other media, audio-visual media, n = 229, show 26.7% of incidents of oral health information (n 58), while 73.3% of incidents are of general health information (n 171). Only 38.9% of oral health incidents (n = 7) were broadcast during prime time.
conclusionThe findings of this study may help promoters, policymakers, public health providers, and other stakeholders, to be more precise about general or oral health-related information to be effective in the messages the mass media have been utilizing and in improving future health.
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