ArticleInteractive journal of medical research2021
Exploratory Analysis of Electronic Cigarette-Related Videos on YouTube: Observational Study.
Article in Interactive journal of medical research, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
8 citing papers in PubMed.
- Spatiotemporal analysis of electronic cigarette discussion on Twitter/X using natural language processing.BMC public health · 2026Article
- Assessing the quality and usefulness of smoking cessation related short videos on TikTok and Bilibili: a content analysis study in China.BMC public health · 2026Article
- Leveraging Large Language Models to Identify Engagement-Driving Features in Vaping-Related TikTok Videos: Cross-Sectional Study.Journal of medical Internet research · 2025Article
- Vaping: Public Health, Social Media, and Toxicity.Online journal of public health informatics · 2024Article
- Social Network Analysis of e-Cigarette-Related Social Media Influencers on Twitter/X: Observational Study.JMIR formative research · 2024Article
- Characterizing Anti-Vaping Posts for Effective Communication on Instagram Using Multimodal Deep Learning.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2024Article
- Characterizing e-Cigarette-Related Videos on TikTok: Observational Study.JMIR formative research · 2023Article
- Characteristics of and User Engagement With Antivaping Posts on Instagram: Observational Study.JMIR public health and surveillance · 2021Observational
Corrections and comments
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Authors and funding
4 authors.
Funding
Abstract
backgroundElectronic cigarette (e-cigarette) use has become more popular than cigarette smoking, especially among youth. Social media platforms, including YouTube, are a popular means of sharing information about e-cigarette use (vaping).
objectiveThis study aimed to characterize the content and user engagement of e-cigarette-related YouTube videos.
methodsThe top 400 YouTube search videos related to e-cigarettes were collected in January 2020. Among them, 340 valid videos were classified into provaping, vaping-warning, and neutral categories by hand coding. Additionally, the content of e-cigarette videos and their user engagement (including average views and likes) were analyzed and compared.
resultsWhile provaping videos were dominant among e-cigarette-related YouTube videos from 2007 to 2017, vaping-warning videos started to emerge in 2013 and became dominant between 2018 and 2019. Compared to vaping-warning videos, provaping videos had higher average daily views (1077 vs 822) but lower average daily likes (12 vs 15). Among 161 provaping videos, videos on user demonstration (n=100, 62.11%) were dominant, and videos on comparison with smoking had the highest user engagement (2522 average daily views and 28 average daily likes). Conversely, among 141 vaping-warning videos, videos on potential health risks were the most popular topic (n=57, 40.42%) with the highest user engagement (1609 average daily views and 33 average daily likes).
conclusionsYouTube was dominated by provaping videos, with the majority of videos on user demonstrations before 2018. The vaping-warning videos became dominant between 2018 and 2019, with videos on potential health risks being the most popular topic. This study provides updated surveillance on e-cigarette-related YouTube videos and some important guidance on associated social media regulations.
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Registered trials
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