ArticleJournal of education and health promotion2021
Utilizing social media platforms to promote mental health awareness and help seeking in underserved communities during the COVID-19 pandemic.
Article in Journal of education and health promotion, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers.
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Who cites it
15 citing papers in PubMed, 42 citations in OpenAlex.
- Mapping risk communication practices in public health emergencies: a scoping review and comparison with Italian regional pandemic plans.BMC public health · 2026Article
- A review of occupational health stress and mental health outcomes among informal metal fabrication workers in Southern Africa.Discover mental health · 2026Review
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- 'I think that we can effect change': Psychologist use of social media for social justice advocacy.Psychology and psychotherapy · 2025Article
- Community-driven strategies for primary health care resilience in response to shocks in Latin America and the Caribbean: a scoping review and expert consultation.Lancet regional health. Americas · 2025Review
- No time to wait: resilience as a cornerstone for primary health care across Latin America and the Caribbean, a World Bank-PAHO Lancet Regional Health Americas Commission.Lancet regional health. Americas · 2025Review
- TikTok and teen mental health: an analysis of user-generated content and engagement.Journal of pediatric psychology · 2025Article
- National trends of mental health and service utilisation among international students in the USA, 2015-2024.General psychiatry · 2025Article
- Inclusive Crisis Communication in a Pandemic Context: A Rapid Review.International journal of environmental research and public health · 2024Review
- A Review of the COVID-19 Mental Health Impact in Post-Conflict Settings: Bridging the Mental Health Gap with Case Exemplars from an Implementation Science Lens.International journal of environmental research and public health · 2023Review
- Self-care for coronavirus disease through electronic health technologies: A scoping review.Health science reports · 2023Article
- Mental health professionals as influencers on TikTok and Instagram: What role do they play in mental health literacy and help-seeking?Internet interventions · 2022Article
- Condemn or Treat? The Influence of Adults' Stigmatizing Attitudes on Mental Health Service Use for Children.International journal of environmental research and public health · 2022Article
- Health educationFrontiers in public health · 2022Article
- COVID-19: Distance learning to empower educators and health assistants in rural areas.Journal of education and health promotion · 2022Article
Corrections and comments
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Authors and funding
2 authors at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundCOVID-19 virus has resulted in significant psychological distress for many individuals, particularly, those in underserved communities. Social media have the potential to be one of the most effective tools for mental health campaigns, reaching wide audiences in the shortest amount of time. In this paper, the potential of harnessing social media platforms to address mental health needs in underserved populations is presented. In addition, description of the preliminary implementation of a social media mental health campaign, the 5 × 5 campaign, is described as an example of the feasibility and benefits of such efforts. Key implications gleaned from the implementation process are also presented. MATERIALS AND
methodsUtilizing a participatory approach, the 5 × 5 campaign aimed to improve recognition of mental health symptoms, promote help seeking, and provide immediate strategies for self-care for individuals experiencing psychological distress related to the COVID-19 pandemic in low-income, high-risk communities in and around Guatemala City. Campaign content was promoted on Facebook, Instagram, and WhatsApp from April 2020 to June 2020.
resultsPreliminary analysis of the 5 × 5 campaign demonstrated feasibility and substantial impact with over 84,000 individuals reached by the campaigns through initial messaging and shares.
conclusionThe 5 × 5 highlights the feasibility of using social media campaigns for mental health promotion and key factors that should be incorporated in the planning of social media mental health campaigns aimed at promoting awareness, engaging underserved communities, and encouraging help seeking.
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Registered trials
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