ArticleHealth services research2021
An evaluation of the Be Your Own Baby public awareness campaign.
Article in Health services research, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
11 citing papers in PubMed.
- Reach and Effectiveness of the South CarolinaAmerican journal of health promotion : AJHP · 2025Article
- What Happened in Delaware Following a Statewide Contraceptive Initiative?The Milbank quarterly · 2025Article
- Changes in contraceptive method use, access, and experiences of care during a statewide contraceptive initiative.Contraception · 2025Article
- How and What Do Women Learn About Contraception? A Latent Class Analysis of Adolescents and Adult Women in Delaware.Women's health reports (New Rochelle, N.Y.) · 2025Article
- Examining the impact of Medicaid payments for immediate postpartum long-acting reversible contraception on the mental health of low-income mothers.Health services research · 2024Article
- Postpartum long-acting reversible contraceptive adoption after a statewide initiative.Health services research · 2024Article
- Contraceptive access reform and abortion: Evidence from Delaware.Health services research · 2023Article
- Same-day long-acting reversible contraceptive utilization after a statewide contraceptive access initiative.American journal of obstetrics and gynecology · 2023Article
- The effect of contraceptive access reform on privately insured patients: Evidence from Delaware Contraceptive Access Now.PloS one · 2023Article
- Delaware Contraceptive Access Now and Contraceptive Initiation Among Medicaid Enrollees, 2015‒2020.American journal of public health · 2022Article
- An evaluation of the Be Your Own Baby public awareness campaign.Health services research · 2021Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors.
Funding
Abstract
objectiveAssess the impact of the Be Your Own Baby (BYOB) public awareness campaign including population-level exposure, the effectiveness of ad platforms, and the effect of the campaign on family planning clinic attendance, the campaign's primary goal. DATA SOURCES: The study relied on administrative data on traffic and engagement from the campaign's website, population survey data measuring campaign exposure, and clinic attendance volumes from state-by-year restricted-use versions of the Office of Population Affairs' Family Planning Annual Reports (2006-2018). STUDY
designBivariate analyses were used to assess website traffic and engagement and population-level exposure across key subgroups. We then used the synthetic control method to examine the impact of the BYOB campaign on per capita Title X clinic attendance among the target demographic, women 18-29 years of age. DATA COLLECTION/EXTRACTION
methodsNot applicable. We relied on secondary sources. PRINCIPAL
findingsPrimary media platforms used by the campaign included social media, digital display, streaming audio, YouTube, and search. Website traffic was driven primarily by digital display ads, but engagement was highest for search. Our results suggest nearly 12% of Delaware women 18-29 years of age were exposed to the campaign. However, exposure was measured at the end of the campaign and was likely much larger during its peak. Our results indicated that the campaign was associated with between 13 and 23 additional Title X clinic visits per 1000 women compared with 110 users per 1000 at baseline in 2014.
conclusionsOur findings suggest the BYOB campaign was successful at increasing clinic attendance among the target demographic. These results have important implications for other programs seeking to use public awareness messaging to increase participation in the health care system and are especially important for Title X administrators who have faced declining patient volumes for over 10 years.
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Registered trials
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