Articlei-Perception
Explaining Crossmodal Correspondences Between Colours and Tastes.
Article in i-Perception. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 19 papers.
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Who cites it
19 citing papers in PubMed.
- Sensory Variability in Propolis from the Mexican Comarca Lagunera: A Multivariate Analysis.Foods (Basel, Switzerland) · 2026Article
- The Meanings of Synesthetic Metaphors Closely Align With Crossmodal Correspondences.Cognitive science · 2026Article
- Computational analysis of umami and bitter taste interactions: orthogonality in receptor-ligand binding.RSC advances · 2026Article
- The unity of sense and mind: A review of cross-domain mapping.Psychonomic bulletin & review · 2026Review
- Influence of Visual Color Cues on Saltiness Expectation, Sensory Liking, and Emotions: A Soy Sauce Model Study.Foods (Basel, Switzerland) · 2026Article
- The Influence of Food Colors on Emotional Perception and Consumer Acceptance: A Sensory and Emotional Profiling Approach in Gastronomy.Foods (Basel, Switzerland) · 2025Article
- Food Emotional Perception and Eating Willingness Under Different Lighting Colors: A Preliminary Study Based on Consumer Facial Expression Analysis.Foods (Basel, Switzerland) · 2025Article
- Augmenting art crossmodally: possibilities and pitfalls.Frontiers in psychology · 2025Review
- Sensory translation between audition and vision.Psychonomic bulletin & review · 2024Review
- Color-taste correspondence tested by the Stroop task.Frontiers in psychology · 2024Article
- Colour of Medicines and Children's Acceptability? A Systematic Literature Review of Children's Perceptions about Colours of Oral Dosage Forms.Pharmaceutics · 2023Review
- Crossmodal correspondences between visual features and tastes in preschoolers: an exploratory study.Frontiers in psychology · 2023Article
- Behavioural Nudges, Physico-Chemical Solutions, and Sensory Strategies to Reduce People's Salt Consumption.Foods (Basel, Switzerland) · 2022Review
- Coloured hearing, colour music, colour organs, and the search for perceptually meaningful correspondences between colour and sound.i-Perception · 2022Article
- What Is the Relationship between the Presence of Volatile Organic Compounds in Food and Drink Products and Multisensory Flavour Perception?Foods (Basel, Switzerland) · 2021Review
- People With High Autistic Traits Show Fewer Consensual Crossmodal Correspondences Between Visual Features and Tastes.Frontiers in psychology · 2021Article
- Crossmodal correspondences between basic tastes and visual design features: A narrative historical review.i-PerceptionArticle
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Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
For centuries, if not millennia, people have associated the basic tastes (e.g., sweet, bitter, salty, and sour) with specific colours. While the range of tastes may have changed, and the reasons for wanting to connect the senses in this rather surprising way have undoubtedly differed, there would nevertheless appear to be a surprisingly high degree of consistency regarding this crossmodal mapping among non-synaesthetes that merits further consideration. Traditionally, colour-taste correspondences have often been considered together with odour-colour and flavour-colour correspondences. However, the explanation for these various correspondences with the chemical senses may turn out to be qualitatively different, given the presence of identifiable source objects in the case of food aromas/flavours, but not necessarily in the case of basic tastes. While the internalization of the crossmodal statistics of the environment provides one appealing account for the existence of colour-taste correspondences, emotional mediation may also be relevant. Ultimately, while explaining colour-taste correspondences is of both theoretical and historical interest, the growing awareness of the robustness of colour-taste correspondences would currently seem to be of particular relevance to those working in the fields of design and multisensory experiential marketing.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.