ArticleFoods (Basel, Switzerland)2021
A Consumer Segmentation Study for Meat and Meat Alternatives in Switzerland.
Article in Foods (Basel, Switzerland), 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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Who cites it
8 citing papers in PubMed.
- Meatless Momentum: Food-Related Lifestyle Drivers of Plant-Based Meat Alternative Adoption.Nutrients · 2025Article
- Identifying segment-specific barriers to ordering environmentally sustainable plant-based meat dishes in restaurants.Journal of sustainable tourism · 2025Article
- Understanding and tackling meat reduction in different cultural contexts: a segmentation study of Swiss and Vietnamese consumers.Frontiers in psychology · 2024Article
- Plant-Based Meat Analogues from Alternative Protein: A Systematic Literature Review.Foods (Basel, Switzerland) · 2022Review
- Plant-Based Only: Investigating Consumers' Sensory Perception, Motivation, and Knowledge of Different Plant-Based Alternative Products on the Market.Foods (Basel, Switzerland) · 2022Article
- Millennials' Consumption of and Attitudes toward Meat and Plant-Based Meat Alternatives by Consumer Segment in Finland.Foods (Basel, Switzerland) · 2022Article
- Plant-Based Diets Are Not Enough? Understanding the Consumption of Plant-Based Meat Alternatives Along Ultra-processed Foods in Different Dietary Patterns in Germany.Frontiers in nutrition · 2022Article
- The Individual Differences in the Perception of Oral Chemesthesis Are Linked to Taste Sensitivity.Foods (Basel, Switzerland) · 2021Article
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The aim of this study was to identify consumer groups regarding meat and meat alternatives, which are homogeneous in themselves but very different from one another. To date, the literature has analysed the attitudes towards, and the motives behind, the consumption of meat and meat alternatives. However, segmentation research portraying homogeneous consumer groups that are consuming or willing to consume meat alternatives is lacking. This study closes this research gap and, in doing so, also shows how meat consumption is related to the consumption of alternative products. A questionnaire was sent out to a random sample in the German- and French-speaking parts of Switzerland, resulting in 561 responses. A hierarchical cluster analysis using seven scales revealed six distinct consumer groups, which covered all types of consumers, from the uncompromising meat-eater to the health-conscious meat avoider. The results show that meat alternatives are not always consumed as a substitute for meat but can also be a complementary component in one's diet. This study contributes to the scientific literature by providing useful information for the food industry involved in producing and marketing meat and meat alternatives to different target groups.
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Registered trials
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