ArticleFoods (Basel, Switzerland)2021
Consumer Preference Analysis on Attributes of Milk Tea: A Conjoint Analysis Approach.
Article in Foods (Basel, Switzerland), 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 15 papers.
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Who cites it
15 citing papers in PubMed.
- Deciphering the Flavor Chemistry, Processing and Quality Evaluation Methods of Milk Tea: A Comprehensive Review.Foods (Basel, Switzerland) · 2026Review
- Consumer Preference and Purchase Intention for Plant Milk: A Survey of Chinese Market.Foods (Basel, Switzerland) · 2025Article
- Process-Induced Molecular-Level Protein-Carbohydrate-Polyphenol Interactions in Milk-Tea Blends: A Review.Foods (Basel, Switzerland) · 2024Review
- Copywriters' preference evaluation on online copywriting course attributes during the COVID-19 pandemic.PloS one · 2024Article
- Indonesian martial artists' preferences in martial arts schools: Sustaining business competitiveness through conjoint analysis.PloS one · 2024Article
- Employees' preference analysis on lean six sigma program coaching attributes using a conjoint analysis approach.Heliyon · 2023Article
- College Students' Preferences for Milk Tea: Results from a Choice Experiment.Foods (Basel, Switzerland) · 2023Article
- Oat Milk Tea Model System: Exploring the Stability of Milk Tea and the Bioaccessibility of Green Tea Polyphenols.Foods (Basel, Switzerland) · 2023Article
- Application of Conjoint Analysis and 5Ps Marketing Mix in Identifying Customer Preference of Alcohol Consumption among Youths in the Philippines.Foods (Basel, Switzerland) · 2023Article
- Article
- Young adult preference analysis on the attributes of COVID-19 vaccine in the Philippines: A conjoint analysis approach.Public health in practice (Oxford, England) · 2022Article
- Association of Sugar-Sweetened Beverages and Cardiovascular Diseases Mortality in a Large Young Cohort of Nearly 300,000 Adults (Age 20-39).Nutrients · 2022Article
- Preference analysis on the online learning attributes among senior high school students during the COVID-19 pandemic: A conjoint analysis approach.Evaluation and program planning · 2022Article
- "Sugar-Sweetened Beverages" Is an Independent Risk From Pancreatic Cancer: Based on Half a Million Asian Cohort Followed for 25 Years.Frontiers in oncology · 2022Article
- Gender Differences in Mental Health Disorder and Substance Abuse of Chinese International College Students During the COVID-19 Pandemic.Frontiers in psychiatry · 2021Article
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Authors and funding
11 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Milk tea is a famous drink that has been heavily consumed since 2011. This study aimed to determine the combination of milk tea attributes that were most preferred using a Conjoint Analysis Approach. Specifically, this study utilized different attributes such as the size of tapioca pearls, sugar level, price range, brands, type of milk tea, cream cheese inclusion, and the amount of ice. Conjoint analysis with the orthogonal design was utilized to evaluate the preference of milk tea among consumers. The results showed that pearl size was the attribute most considered by consumers (29.137%), followed by sugar level (17.373%), the amount of ice (17.190%), the type of drink (13.421%), price (11.207%), and the least considered were cream cheese inclusion (9.525%) and the brands (2.147%). The findings of this study will be beneficial to milk tea firms about consumer preferences regarding the various attributes of milk tea. Finally, the result of this study could be applicable to different beverage-focused studies worldwide.
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