ArticlePublic health nutrition2021
Marketing of commercial foods for infant and young children in Uruguay: sugary products, health cues on packages and fun social products on Facebook.
Article in Public health nutrition, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers, 1 of them a synthesis that pooled it.
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Who cites it
10 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Outcomes of implementing the International Code of Marketing of Breast-milk Substitutes as national laws: a systematic review.International breastfeeding journal · 2024Pooled it
- Power and entitlement: Addressing the structural drivers of food insecurity and malnutrition.PLOS global public health · 2026Article
- Exploring the social representations of breastfeeding among mothers and grandmothers in Uruguay using word association.International breastfeeding journal · 2025Article
- The School Food Environment in Ghana is Associated With Dietary Diversity and Anemia: Findings From the 2022 National Nutrition and Health Survey of In-School Adolescents.Food and nutrition bulletin · 2025Article
- Comparison between national and PAHO criteria for assessing the nutritional profile of foods intended for children aged 0-3 years marketed in Lima, Peru.Frontiers in nutrition · 2025Article
- Survey of Emotional Themes Used in Marketing of Commercial Baby Foods in the UK-Implications for Nutrition Promotion in Early Childhood.International journal of environmental research and public health · 2024Article
- Commercial milk formula marketing following increased restrictions in Singapore: A qualitative study.Maternal & child nutrition · 2024Article
- Health first, convenience second: Caregiver perspectives of commercially produced complementary foods in five Southeast Asian capital cities.Maternal & child nutrition · 2023Article
- Digital marketing of commercial breastmilk substitutes and baby foods: strategies, and recommendations for its regulation in Mexico.Globalization and health · 2023Article
- Digital marketing of formula and baby food negatively influences breast feeding and complementary feeding: a cross-sectional study and video recording of parental exposure in Mexico.BMJ global health · 2022Article
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
objectiveTo analyse the content of the marketing of commercial foods for infants and young children on packages and social media.
designCommercial foods targeted at children, regarded as potential breast-milk substitutes according to the Uruguayan breast-feeding standard, were considered: dairy products; teas, juices and bottled waters; glucose solutions; cereals and mixtures of fruits and vegetables. All the products sold at forty-four retail outlets were purchased. A Facebook search was performed to identify accounts of these products. For each account, all the content posted by the brands between July 2017 and July 2019 was recorded. The visual and textual information included in the packages and Facebook posts was analysed using content analysis. Products were classified using the nutrient profile model of the Pan American Health Organization.
settingMontevideo, Uruguay.
resultsSeventy-six unique commercial foods targeted at infants and young children were identified, 96 % of which were excessive in sugar. Packages frequently included textual and visual elements to convey health-related associations, including images of fruits and vegetables, nutrient content claims and endorsement logos. Ten Facebook accounts were identified, which generated 302 posts. Parents and caregivers were the main target audience of the posts, which mainly included content related to fun and social aspects of food consumption. Additionally, the posts frequently conveyed the idea that products would contribute to children's growth and development.
conclusionsResults suggest the need to implement comprehensive regulations on the marketing of commercial foods targeted at children, regarded as potential breast-milk substitutes according to the Uruguayan breast-feeding standard.
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