Evidence map›Paper›PMID 34172568›Full record

ArticleProceedings of the National Academy of Sciences of the United States of America2021

How quantifying the shape of stories predicts their success.

Olivier Toubia, Jonah Berger, Jehoshua Eliashberg

Abstract read
In one paragraph

Article in Proceedings of the National Academy of Sciences of the United States of America, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers.

0numbers the graph read from it
0cells of the map it votes in
11citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

11 citing papers in PubMed.

  1. Article
  2. Article
  3. Article
  4. Article
  5. The topography of thought.PNAS nexus · 2024
    Article
  6. Article
  7. Review
  8. Review
  9. Article
  10. Quantifying the narrative flow of imagined versus autobiographical stories.Proceedings of the National Academy of Sciences of the United States of America · 2022
    Article
  11. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

3 authors.

Olivier ToubiaMarketing Division, Columbia Business School, Columbia University, New York, NY 10027; ot2107@gsb.columbia.edu.
Jonah BergerMarketing Department, The Wharton School, University of Pennsylvania, Philadelphia, PA 19104.
Jehoshua EliashbergMarketing Department, The Wharton School, University of Pennsylvania, Philadelphia, PA 19104.ORCID 0000-0001-7189-8290

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Narratives, and other forms of discourse, are powerful vehicles for informing, entertaining, and making sense of the world. But while everyday language often describes discourse as moving quickly or slowly, covering a lot of ground, or going in circles, little work has actually quantified such movements or examined whether they are beneficial. To fill this gap, we use several state-of-the-art natural language-processing and machine-learning techniques to represent texts as sequences of points in a latent, high-dimensional semantic space. We construct a simple set of measures to quantify features of this semantic path, apply them to thousands of texts from a variety of domains (i.e., movies, TV shows, and academic papers), and examine whether and how they are linked to success (e.g., the number of citations a paper receives). Our results highlight some important cross-domain differences and provide a general framework that can be applied to study many types of discourse. The findings shed light on why things become popular and how natural language processing can provide insight into cultural success.

Indexed as

SemanticsMotion PicturesPublicationsTelevisioncultural analyticscultural successdiscoursenatural language processing

Identifiers

PMID34172568
PMCPMC8256009

What OpenQuestion holds

Textmetadata
LicenceCC BY-NC-ND
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.