Observational studyThe Journal of adolescent health : official publication of the Society for Adolescent Medicine2021
Characterizing COVID-19 Content Posted to TikTok: Public Sentiment and Response During the First Phase of the COVID-19 Pandemic.
Observational study in The Journal of adolescent health : official publication of the Society for Adolescent Medicine, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. It is linked to trial NCT06405048 (Evaluating the Feasibility and Effectiveness of a Mock-up Fact-checking Extension to Improve Ability to Debunk HPV Vaccine Misinformation Among Parents of Middle School Girls), which is not on this map. Cited by 31 papers, 1 of them a synthesis that pooled it.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Evaluating the Feasibility and Effectiveness of a Mock-up Fact-checking Extension to Improve Ability to Debunk HPV Vaccine Misinformation Among Parents of Middle School Girls: A Survey Experiment
Who cites it
31 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Using TikTok for public and youth mental health - A systematic review and content analysis.Clinical child psychology and psychiatry · 2023Pooled it
- Deep learning analysis of trajectories and spatial variations in HPV vaccine discussions on Chinese Weibo.Communications medicine · 2026Article
- Alcohol-cancer risk communication on social media: A content analysis of alcohol-related Instagram and TikTok posts.Alcohol, clinical & experimental research · 2026Article
- Public Attention to Mpox in China During the Pandemic: Qualitative Analysis of TikTok Data Using Latent Dirichlet Allocation Topic Modeling.Journal of medical Internet research · 2025Article
- The Impact of Misinformation on Social Media in the Context of Natural Disasters: Narrative Review.JMIR infodemiology · 2025Review
- Exploring How Rheumatic Fever Is Portrayed on TikTok: A Descriptive Content Analysis.International journal of environmental research and public health · 2025Article
- Descriptive analysis of TikTok content on vaccination in Arabic.AIMS public health · 2025Article
- Digital gratification: short video consumption and mental health in rural China.Frontiers in public health · 2025Article
- Evaluation of TikTok videos on acute pancreatitis: content quality and reliability analysis.BMC public health · 2024Article
- Evaluating public opinions: informing public health policy adaptations in China amid the COVID-19 pandemic.Scientific reports · 2024Article
- Willingness to reduce alcohol consumption predicted by short-form video exposure, media involvement, psychological bias, and cognitive factor.Frontiers in psychology · 2024Article
- The role of social media in public health crises caused by infectious disease: a scoping review.BMJ global health · 2023Article
- Infodemic: Challenges and solutions in topic discovery and data process.Archives of public health = Archives belges de sante publique · 2023Article
- Popular science and education of cosmetic surgery in China: Quality and reliability evaluation of Douyin short videos.Health expectations : an international journal of public participation in health care and health policy · 2023Article
- #Coronavirus on TikTok: user engagement with misinformation as a potential threat to public health behavior.JAMIA open · 2023Article
- Exploring content of misinformation about HPV vaccine on twitter.Journal of behavioral medicine · 2023Article
- Exposure to Healthy Weight Information on Short-Form Video Applications to Acquire Healthy Weight-Control Behaviors: A Serial Mediation Model.International journal of environmental research and public health · 2023Article
- Quantified multidimensional public sentiment characteristics on social media for public opinion management: Evidence from the COVID-19 pandemic.Frontiers in public health · 2023Article
- Article
- Filipinos' COVID-19 vaccine hesitancy comments in TikTok videos: A manifest content analysis.Public health nursing (Boston, Mass.) · 2023Article
Corrections and comments
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Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
purposeThe purpose of this study was to characterize COVID-19 content posted by users and disseminated via TikTok, a social media platform that has become known largely as an entertainment platform for viral video-sharing. We sought to capture how TikTok videos posted during the initial months of the COVID pandemic changed over time as cases accelerated.
methodsThis study is an observational analysis of sequential TikTok videos with #coronavirus from January to March 2020. Videos were independently coded to assess content (e.g., health relatedness, humor, fear, empathy), misinformation, and public sentiment. To assess engagement, we also codified how often videos were shared relative to their content.
resultsWe coded 750 videos and approximately one in four videos tagged with #coronavirus featured health-related content such as featuring objects such as face masks, hand sanitizer, and other cleaning products. Most videos evoked "humor/parody," whereas 15% and 6% evoked "fear" and "empathy", respectively. TikTok videos posted in March 2020 had the largest number of shares and comments compared with January and February 2020. The proportion of shares and comments for "misleading and incorrect information" featured in videos was lower in March than in January and February 2020. There was no statistical difference between the share and comment counts of videos coded as "incorrect/incomplete" and "correct" over the entire time period.
conclusionsAnalyzing readily available social media platforms, such as TikTok provides real-time insights into public views, frequency and types of misinformation, and norms toward COVID-19. Analyzing TikTok videos has the potential to be used to inform public health messaging and public health mitigation strategies.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.