ArticleJapanese economic review (Oxford, England)2021
Effective but fragile? Responses to repeated nudge-based messages for preventing the spread of COVID-19 infection.
Article in Japanese economic review (Oxford, England), 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 22 papers.
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The trial behind it
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Who cites it
22 citing papers in PubMed.
- Nudge-Based Interventions on Health Promotion Activity Among Very Old People: A Pragmatic, 2-Arm, Participant-Blinded Randomized Controlled Trial.Journal of the American Medical Directors Association · 2023Trial
- Nudges for COVID-19 voluntary vaccination: How to explain peer information?Social science & medicine (1982) · 2022Trial
- Trial
- Public announcements and mask use during COVID-19 bridging regression and machine learning.Scientific reports · 2026Article
- Motivational effectiveness of prosocial public health messaging to reduce respiratory infection risk: a systematic review and meta-analysis.Communications medicine · 2025Article
- Healthcare utilization among Japanese older adults during later stage of prolonged pandemic.Scientific reports · 2025Article
- Adherence to COVID-19 measures and the associated factors: evidence from a two-wave longitudinal study in Singapore.BMC public health · 2024Article
- Understanding COVID-19 vaccination behaviors and intentions in Ghana: A Behavioral Insights (BI) study.PloS one · 2024Article
- The Effect of Nudging on Compliance with Individual Prevention Measures against COVID-19: An Online Experiment on Greek University Students.International journal of environmental research and public health · 2023Article
- Assessing Hand Sanitizer Usage in Japanese Elderly Day Care Centers: An Observational and Interventional Study.Cureus · 2023Article
- The Dosing of Mobile-Based Just-in-Time Adaptive Self-Management Prompts for Caregivers: Preliminary Findings From a Pilot Microrandomized Study.JMIR formative research · 2023Article
- Gender Differences of the Effect of Vaccination on Perceptions of COVID-19 and Mental Health in Japan.Vaccines · 2023Article
- Association between the COVID-19 Vaccine and Preventive Behaviors: Panel Data Analysis from Japan.Vaccines · 2023Article
- Persuasive Messages for Improving Adherence to COVID-19 Prevention Behaviors: Randomized Online Experiment.JMIR human factors · 2023Article
- A Bibliometric Analysis and Review of Nudge Research Using VOSviewer.Behavioral sciences (Basel, Switzerland) · 2022Review
- The school education, ritual customs, and reciprocity associated with self-regulating hand hygiene practices during COVID-19 in Japan.BMC public health · 2022Article
- Persuading republicans and democrats to comply with mask wearing: An intervention tournament.Journal of experimental social psychology · 2022Article
- A longitudinal seizure outcome following the COVID-19 pandemic in 2020 and 2021: Transient exacerbation or sustainable mitigation.Journal of the neurological sciences · 2022Article
- Can nudges save lives?Japanese economic review (Oxford, England) · 2022Article
- A message of the majority with scientific evidence encourages young people to show their prosocial nature in COVID-19 vaccination.Scientific reports · 2021Article
Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Nudge-based messages have been employed in various countries to encourage voluntary contact-avoidance and infection-prevention behaviors to control the spread of COVID-19. People have been repeatedly exposed to such messages; however, whether the messages keep exerting a significant impact over time remains unclear. From April to August 2020, we conducted a four-wave online survey experiment to examine how five types of nudge-based messages influence Japanese people's self-reported preventive behaviors. In particular, we investigate how their behaviors are affected by repeated displays over time. The analysis with 4241 participants finds that only a gain-framed altruistic message, emphasizing their behavioral adherence would protect the lives of people close to them, reduces their frequency of going out and contacting others. We do not find similar behavioral changes in messages that contain an altruistic element but emphasize it in a loss-frame or describe their behavioral adherence as protecting both one's own and others' lives. Furthermore, the behavioral change effect of the gain-framed altruistic message disappears in the third and fourth waves, although its impact of reinforcing intentions remains. This message has even an adverse effect of worsening the compliance level of infection-prevention behaviors for the subgroup who went out less frequently before the experiment. The study's results imply that when using nudge-based messages as a countermeasure for COVID-19, policymakers and practitioners need to carefully scrutinize the message elements and wording and examine to whom and how the messages should be delivered while considering their potential adverse and side effects.
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