ArticleCanadian journal of public health = Revue canadienne de sante publique2021
Children's measured exposure to food and beverage advertising on television in Toronto (Canada), May 2011-May 2019.
Article in Canadian journal of public health = Revue canadienne de sante publique, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 13 papers, 2 of them syntheses that pooled it.
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Who cites it
13 citing papers in PubMed, 2 syntheses or guidelines pooled it.
- Impact of policies restricting advertising, promotion, and sponsorship of sugar-sweetened beverages: A systematic review.Revista peruana de medicina experimental y salud publica · 2025Pooled it
- Food environment research in Canada: a rapid review of methodologies and measures deployed between 2010 and 2021.The international journal of behavioral nutrition and physical activity · 2024Pooled it
- What is the effect of commercial food and non-alcoholic beverage marketing on the dietary intake of children and adolescents? Protocol for systematic review and meta-analysis with an equity lens.Systematic reviews · 2025Article
- Children's self-reported exposure to sugary beverage advertisements and association with intake across six countries before and during the COVID-19 pandemic: a repeat cross-sectional study.BMC public health · 2024Article
- Perception and Impact of Food and Beverage Marketing on Children's Eating Behaviors and Associated Health Issues.Cureus · 2024Article
- How frequently is alcohol advertised on television in Canada?: A cross-sectional study.Alcohol and alcoholism (Oxford, Oxfordshire) · 2024Article
- The impact of fast food marketing on brand preferences and fast food intake of youth aged 10-17 across six countries.BMC public health · 2023Article
- Sex differences in children's exposure to food and beverage advertisements on broadcast television in four cities in Canada.Health promotion and chronic disease prevention in Canada : research, policy and practice · 2023Article
- The extent of energy drink marketing on Canadian social media.BMC public health · 2023Article
- Differences in child and adolescent exposure to unhealthy food and beverage advertising on television in a self-regulatory environment.BMC public health · 2023Article
- Advertising expenditures on child-targeted food and beverage products in two policy environments in Canada in 2016 and 2019.PloS one · 2023Article
- Benchmarking unhealthy food marketing to children and adolescents in Canada: a scoping review.Health promotion and chronic disease prevention in Canada : research, policy and practice · 2022Article
- Children's measured exposure to food and beverage advertising on television in a regulated environment, May 2011-2019.Public health nutrition · 2021Article
Corrections and comments
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Authors and funding
2 authors.
Funding
Abstract
objectiveExposure to unhealthy food advertising is a known determinant of children's poor dietary behaviours. The purpose of this study was to quantify and characterize Canadian children's exposure to food advertising on broadcast television and examine trends over time.
methodsObjectively measured advertising exposure data for 19 food categories airing on 30 stations broadcast in Toronto were licenced for May 2011 and May 2019. Using ad ratings data, the average number of food advertisements viewed by children aged 2-11 years, overall, by food category and by type of television station (child-appealing, adolescent-appealing and generalist stations), was estimated per time period.
resultsIn May 2019, children viewed an average of 136 food advertisements on television, 20% fewer than in May 2011. More than half of advertisements viewed in May 2019 promoted unhealthy food categories such as fast food (43% of exposure), candy (6%), chocolate (6%) and regular soft drinks (5%) and only 17% of their total exposure occurred on child-appealing stations. Between May 2011 and May 2019, children's exposure increased the most, in absolute terms, for savory snack foods (+7.2 ad exposures/child), fast food (+5.4) and regular soft drinks (+5.3) with most of these increases occurring on generalist stations.
conclusionCanadian children are still exposed to advertisements promoting unhealthy food categories on television despite voluntary restrictions adopted by some food companies. Statutory restrictions should be adopted and designed such that children are effectively protected from unhealthy food advertising on both stations intended for general audiences and those appealing to younger audiences.
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