Survey data on heterogeneity in consumers' food choice in eastern India.

Jhoanne Ynion, Marie Claire Custodio, Arindam Samaddar, Suva Kanta Mohanty, Rosa Paula Cuevas, Anindita Ray Chakravarti, Matty Demont

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Article in Data in brief, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

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1citing papers in PubMed

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1 citing paper in PubMed.

Unraveling heterogeneity of consumers' food choice: Implications for nutrition interventions in eastern India.Global food security · 2021
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5 · Who and what money

Authors and funding

7 authors.

Jhoanne YnionInternational Rice Research Institute, Los Baños, Laguna, Philippines.

Marie Claire CustodioInternational Rice Research Institute, Los Baños, Laguna, Philippines.

Arindam SamaddarInternational Rice Research Institute, Los Baños, Laguna, Philippines.

Suva Kanta MohantyKalinga Institute of Industrial Technology, KIIT School of Management, Bhubaneswar, India.

Rosa Paula CuevasInternational Rice Research Institute, Los Baños, Laguna, Philippines.

Anindita Ray ChakravartiDepartment of Food & Nutrition, Maharani Kasiswari College, University of Calcutta, India.

Matty DemontInternational Rice Research Institute, Los Baños, Laguna, Philippines.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

A consumer survey was conducted in eastern India in 2017 to understand the heterogeneity of consumers' food choice. Face-to-face interviews were conducted among urban and rural consumers from low- and middle-income households in Odisha and West Bengal, eastern India, using a structured questionnaire. A multi-stage sampling procedure was implemented with stratified random sampling as the first stage and systematic sampling as the second stage. The survey data comprise responses from 501 respondents who have active involvement in grocery purchase decision-making and/or in meal planning or cooking for the household. The survey generated a dataset that was used to unravel five sources of heterogeneity (5Ws) in gastronomic systems that affect consumers' diets: (i) socioeconomic characteristics of the target population

Indexed as

ConsumersEastern IndiaFood choiceFood systemGastronomic systemNutrition

Identifiers

PMID34095390

DOI10.1016/j.dib.2021.107148

PMCPMC8166770

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