ArticleJMIR public health and surveillance2021
Community Mitigation of COVID-19 and Portrayal of Testing on TikTok: Descriptive Study.
Article in JMIR public health and surveillance, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. An erratum has been issued. Cited by 13 papers.
What it found
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Who cites it
13 citing papers in PubMed.
- Platform compliance governance in digital public health communication: effects of emergency health knowledge dissemination on protective behaviors.Frontiers in public health · 2026Article
- Quality evaluation of stroke-related information on TikTok: a cross-sectional study.Scientific reports · 2025Article
- TikTok and teen mental health: an analysis of user-generated content and engagement.Journal of pediatric psychology · 2025Article
- Descriptive analysis of TikTok content on vaccination in Arabic.AIMS public health · 2025Article
- TikTok as a Resource for Fertility Information and Support: A Patient Survey.Journal of family & reproductive health · 2024Article
- Article
- Sentiment Impact of Public Health Agency communication Strategies on TikTok under COVID-19 Normalization: Deep Learning Exploration.Zeitschrift fur Gesundheitswissenschaften = Journal of public health · 2023Article
- Quality and Audience Engagement of Takotsubo Syndrome-Related Videos on TikTok: Content Analysis.Journal of medical Internet research · 2022Article
- Deconstructing TikTok Videos on Mental Health: Cross-sectional, Descriptive Content Analysis.JMIR formative research · 2022Article
- Social Media, Public Health, and Community Mitigation of COVID-19: Challenges, Risks, and Benefits.Journal of medical Internet research · 2022Article
- Loss of Weight Gained During the COVID-19 Pandemic: Content Analysis of YouTube Videos.JMIR formative research · 2022Article
- Creation, dissemination, and evaluation of videos to promote COVID-19 vaccination in India: A research protocol.Gates open research · 2022Article
- Tiktoking COVID-19 with frontline workers.Digital healthArticle
Corrections and comments
- Erratum issued
Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundCOVID-19 testing remains an essential element of a comprehensive strategy for community mitigation. Social media is a popular source of information about health, including COVID-19 and testing information. One of the most popular communication channels used by adolescents and young adults who search for health information is TikTok-an emerging social media platform.
objectiveThe purpose of this study was to describe TikTok videos related to COVID-19 testing.
methodsThe hashtag #covidtesting was searched, and the first 100 videos were included in the study sample. At the time the sample was drawn, these 100 videos garnered more than 50% of the views for all videos cataloged under the hashtag #covidtesting. The content characteristics that were coded included mentions, displays, or suggestions of anxiety, COVID-19 symptoms, quarantine, types of tests, results of test, and disgust/unpleasantness. Additional data that were coded included the number and percentage of views, likes, and comments and the use of music, dance, and humor.
resultsThe 100 videos garnered more than 103 million views; 111,000 comments; and over 12.8 million likes. Even though only 44 videos mentioned or suggested disgust/unpleasantness and 44 mentioned or suggested anxiety, those that portrayed tests as disgusting/unpleasant garnered over 70% of the total cumulative number of views (73,479,400/103,071,900, 71.29%) and likes (9,354,691/12,872,505, 72.67%), and those that mentioned or suggested anxiety attracted about 60% of the total cumulative number of views (61,423,500/103,071,900, 59.59%) and more than 8 million likes (8,339,598/12,872,505, 64.79%). Independent one-tailed t tests (α=.05) revealed that videos that mentioned or suggested that COVID-19 testing was disgusting/unpleasant were associated with receiving a higher number of views and likes.
conclusionsOur finding of an association between TikTok videos that mentioned or suggested that COVID-19 tests were disgusting/unpleasant and these videos' propensity to garner views and likes is of concern. There is a need for public health agencies to recognize and address connotations of COVID-19 testing on social media.
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