ArticleFoods (Basel, Switzerland)2021
Explaining Chinese Consumers' Green Food Purchase Intentions during the COVID-19 Pandemic: An Extended Theory of Planned Behaviour.
Article in Foods (Basel, Switzerland), 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 32 papers, 1 of them a synthesis that pooled it.
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Who cites it
32 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Pooled it
- Green food choices under mortality salience: a dual-path mechanism of self-esteem and cultural worldview.Frontiers in nutrition · 2026Article
- Exploration of the viewing intention mechanism of Chinese traditional culture animated films based on SOR and TPB.Frontiers in psychology · 2026Article
- Cognitive-Affective Negotiation Process in Green Food Purchase Intention: A Qualitative Study Based on Grounded Theory.Foods (Basel, Switzerland) · 2025Review
- How food literacy levels shape healthy eating intentions: a cross-sectional study of adults in Shandong Province, China, using the theory of planned behavior.Nutrition research and practice · 2025Article
- Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness.Nutrients · 2025Article
- Beyond the first purchase: unpacking the continuance intentions behind sustainable consumption.Frontiers in psychology · 2025Article
- Factors influencing healthy product consumer behavior: an integrated model of purchase intention.Frontiers in public health · 2025Article
- Addressing concerns about sustainability and animal welfare: Investigating consumers' adoption and behavioral intention towards plant-based eggs.Food science & nutrition · 2024Article
- Low Carbon Sustainable Diet Choices-An Analysis of the Driving Factors behind Plant-Based Egg Purchasing Behavior.Nutrients · 2024Article
- Article
- Pandemic-induced changes in household-level food diversity and diet quality in the U.S.PloS one · 2024Article
- How Social Identity Affects Green Food Purchase Intention: The Serial Mediation Effect of Green Perceived Value and Psychological Distance.Behavioral sciences (Basel, Switzerland) · 2023Article
- A Study of Reasons for Self-Disclosure on Social Media among Chinese COVID-19 Patients: Based on the Theory of Planned Behavior Model.Healthcare (Basel, Switzerland) · 2023Article
- Factors Influencing Consumers' Organic Food Continuous Purchase Intentions during the Post-Pandemic Era: An Empirical Investigation in China.Foods (Basel, Switzerland) · 2023Article
- Environmentally Responsible Purchase Intention in Pacific Alliance Countries: Geographic and Gender Evidence in the Context of the COVID-19 Pandemic.Behavioral sciences (Basel, Switzerland) · 2023Article
- Applying a Combination of SEM and fsQCA to Predict Tourist Resource-Saving Behavioral Intentions in Rural Tourism: An Extension of the Theory of Planned Behavior.International journal of environmental research and public health · 2023Article
- The impact of brand trust on consumers' behavior toward agricultural products' regional public brand.PloS one · 2023Article
- Green-Labelled Rice versus Conventional Rice: Perception and Emotion of Chinese Consumers Based on Review Mining.Foods (Basel, Switzerland) · 2022Article
- How does risk perception of the COVID-19 pandemic affect the consumption behavior of green food?Environment, development and sustainability · 2022Article
Corrections and comments
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Authors and funding
2 authors.
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Abstract
The outbreak of the COVID-19 pandemic has strongly influenced consumers' habits and behaviours, creating a more sustainable and healthier era of consumption. Hence, there is a potential for further expanding the green food sector in China. The theory of planned behaviour (TPB) is one widely used framework to explain consumers' food choices. Considering consumers' internal norms, their perceptions of green food attributes, and the shifting consumer behaviour, our study has extended the TPB framework (E-TPB) by adding constructs of moral attitude, health consciousness, and the impact of COVID-19 (IOC). The results of structural equation modelling among 360 functional samples revealed that the E-TPB model has a superior explanatory and predictive power, compared with the original TPB model regarding Chinese consumers' green food buying intentions in the current and post-pandemic periods. The path analysis demonstrated that attitude, perceived behavioural control, moral attitude, health consciousness, and IOC have significant positive effects on green food purchase intentions. However, the association between subjective norm and purchase intention varies within the TPB and E-TPB models, which showed a non-significant impact in E-TPB. These findings can generate more suitable managerial implications to promote green food consumption in China during the current and post-pandemic periods.
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