ArticleFoods (Basel, Switzerland)2021
Factors Influencing Repurchase Intention in Drive-Through Fast Food: A Structural Equation Modeling Approach.
Article in Foods (Basel, Switzerland), 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 5 papers.
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Who cites it
5 citing papers in PubMed.
- Diet Quality Index and Food Choice Motives in Vietnam: The Roles of Sensory Appeal, Mood, Convenience, and Familiarity.Foods (Basel, Switzerland) · 2023Article
- Preference analysis on the online learning attributes among senior high school students during the COVID-19 pandemic: A conjoint analysis approach.Evaluation and program planning · 2022Article
- Public utility vehicle service quality and customer satisfaction in the Philippines during the COVID-19 pandemic.Utilities policy · 2022Article
- Determining Factors Affecting the Acceptance of Medical Education eLearning Platforms during the COVID-19 Pandemic in the Philippines: UTAUT2 Approach.Healthcare (Basel, Switzerland) · 2021Article
- Consumer Preference Analysis on Attributes of Milk Tea: A Conjoint Analysis Approach.Foods (Basel, Switzerland) · 2021Article
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Authors and funding
9 authors.
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Abstract
The drive-through fast-food industry has been one of the fastest businesses growing over the past decades in developing countries, including the Philippines. The purpose of this study was to evaluate factors influencing costumers' repurchase intention in a drive-through fast food in the Philippines by utilizing the structural equation modeling (SEM) approach. A total of 305 Filipinos answered the online questionnaire, which contained 38 questions. The results of SEM indicated that subjective appetite (SA) was found to have a significant direct effect on menu options (MO). Consequently, MO was found to have significant direct effects on imagery elaboration (IE), vividness (VV), and convenience (CO), and an indirect effect on order accuracy (OA). Finally, SA, MO, IE, VV, OA, and CO were found to have significant effects on satisfaction (S), which subsequently led to loyalty (L) and repurchase intention (RI). Interestingly, MO was found to have the highest indirect effect on RI, indicating that MO is an important consideration for RI. This is the first comprehensive study evaluating drive-through fast food in the Philippines. The causal relationships of the present study can be applied and extended to evaluate the repurchase intention of drive-through fast food in other countries.
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