ArticleJournal of multidisciplinary healthcare2021
Association Between Mass Media Use and Maternal Healthcare Service Utilisation in Malawi.
Article in Journal of multidisciplinary healthcare, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 20 papers, 1 of them a synthesis that pooled it.
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Who cites it
20 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Effectiveness of mobile technology and utilization of maternal and neonatal healthcare in low and middle-income countries (LMICs): a systematic review.BMC women's health · 2023Pooled it
- Husbands' Knowledge of Obstetric Danger Signs, Attitude, and Involvement in the Maternity Continuum of Care in Rural Central Ethiopia: A Community-Based Cross-Sectional Study.Health science reports · 2026Article
- Transforming women's health, empowerment, and gender equality with digital health: evidence-based policy and practice.The Lancet. Digital health · 2025Review
- Connecting the Dots: Mass Media, Maternal Exposure, and Child Health Outcomes in Benin.Public health challenges · 2025Article
- Article
- Spatial disparities of antenatal care utilization among pregnant women in sub-Saharan Africa-Bayesian geo-additive modelling approach.Frontiers in public health · 2025Article
- Exposure to family planning messages on social media and its association with maternal healthcare services in Mauritania.BMC women's health · 2024Article
- Factors Associated with Late Antenatal Initiation among Women in Malawi.International journal of environmental research and public health · 2024Article
- Article
- Towards achievement of Sustainable Development Goal 3: multilevel analyses of demographic and health survey data on health insurance coverage and maternal healthcare utilisation in sub-Saharan Africa.International health · 2023Article
- Utilization of optimal antenatal care, institutional delivery, and associated factors in Northwest Ethiopia.Scientific reports · 2023Article
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- Article
- Article
- Utilization of antenatal care among adolescent and young mothers in Ghana; analysis of the 2017/2018 multiple indicator cluster survey.BMC pregnancy and childbirth · 2022Article
- Article
- Exposure to different types of mass media and timing of antenatal care initiation: insights from the 2016 Uganda Demographic and Health Survey.BMC women's health · 2022Article
- Determinants and Trends of Health Facility Delivery in Bangladesh: A Hierarchical Modeling Approach.BioMed research international · 2022Article
- Sociodemographic correlates of cervix, breast and oral cancer screening among Indian women.PloS one · 2022Article
- Article
Corrections and comments
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Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
introductionUsing data from Malawi Demographic and Health Survey (2015-16), in the present study, we aimed to assess the role of exposure to family planning information through various mass media on the utilization of maternal healthcare services.
methodsThe sample population included 13,217 women aged 15-49 years with a history of at least one childbirth. Outcome measures included essential maternal healthcare services such as early and adequate use of antenatal care, skilled delivery service. Multivariate logistic regression models were used to find the association between maternal healthcare services and exposure to family planning messages by controlling for sociodemographic characteristics.
resultsWomen who reported receiving family planning message through internet [odds ratio=1.48, 95% CI=1.15, 1.91], radio [odds ratio=1.15, 95% CI=1.05, 1.26], TV [odds ratio=1.53, 95% CI=1.32, 1.76] and mobile phone [odds ratio=1.23, 95% CI=1.02, 1.48] had higher odds of having timely ANC care. For using adequate number of ANC, the associations were significant for TV [odds ratio=1.41, 1.23, 1.62] and mobile phone [odds ratio=1.20, 95% CI=1.01, 1.43] only. For the use of facility delivery, a strong association was observed for poster [odds ratio=1.43, 95% CI=1.12, 1.82] and TV [odds ratio=2.99, 95% CI=1.78, 5.03]. The odds of using all three services varied noticeably between urban and rural areas, eg, receiving family planning messages through internet increased the odds of antenatal care and facility delivery services in the urban areas only, whereas that from poster was associated only for facility delivery and only in the rural areas.
conclusionThe findings indicate a positive association on media communication regarding family planning on the uptake of maternal healthcare services.
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