ArticleFrontiers in psychology2021
The Impact of Consumers' Choice Deferral Behavior on Their Intertemporal Choice Preference.
Article in Frontiers in psychology, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers.
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Who cites it
7 citing papers in PubMed.
- Homestays in China: Mediator effects of brand perception upon host-guest interaction and Tourist behavior intention.Heliyon · 2024Article
- Beyond the basics: Exploring the impact of social media marketing enablers on business success.Heliyon · 2024Article
- Preference reversal in intertemporal decision making.Frontiers in psychology · 2024Article
- Offense and defense between streamers and customers in live commerce marketing: Protection motivation and information overload.PloS one · 2024Article
- The influence of consumer perception on purchase intention: Evidence from cross-border E-commerce platforms.Heliyon · 2023Article
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Authors and funding
4 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The purpose of this study is to explore the influence of consumers' choice deferral behavior on their intertemporal choice preference. The empirical study shows that consumers' choice deferral behavior can significantly affect their intertemporal decision preference through the level of hopefulness. Compared with non-choice deferral behavior, choice deferral behavior can improve the level of consumers' sense of hopefulness, which then makes them prefer larger-longer interests in intertemporal decision-making. The effect of consumers' sense of hopefulness on their intertemporal choice preference is moderated by their perceived information integrity. When the perceived information integrity is low, the effect of hopefulness on intertemporal decision preference will be enhanced, but when the perceived information integrity is high, the effect of hopefulness on intertemporal decision preference will not be affected. In addition, the theoretical and practical significance of this study and the prospect of future research are also discussed.
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Registered trials
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