Evidence map›Paper›PMID 34013492›Full record

ReviewBundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz2021

[Alcohol in social media: Where is the space for prevention?]

Nicola Döring, Christoph Holz

Abstract readReview
In one paragraph

Review in Bundesgesundheitsblatt, Gesundheitsforschung, Gesundheitsschutz, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.

0numbers the graph read from it
0cells of the map it votes in
2citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

2 citing papers in PubMed.

  1. Article
  2. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

2 authors.

Nicola DöringInstitut für Medien und Kommunikationswissenschaft (IfMK), Technische Universität Ilmenau, Ehrenbergstraße 29, 98693, Ilmenau, Deutschland. nicola.doering@tu-ilmenau.de.
Christoph HolzBundeszentrale für gesundheitliche Aufklärung (BZgA), Köln, Deutschland.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

backgroundAlcohol has an almost ubiquitous presence, both offline and online. RESEARCH

aimThis paper therefore aims to describe the status quo of alcohol prevention on leading social media platforms in German-speaking countries. MATERIAL AND

methodsTo this end, the international state of research on alcohol communication in social media is first summarized by means of a narrative review. Social media analysis is then conducted to evaluate which German-language alcohol channels reach large numbers on platforms such as Facebook and Instagram. Next, content analysis is used to examine N = 470 posts and N = 3015 user comments from the alcohol prevention social media channel with the largest reach. Finally, an online survey of N = 1150 youth (aged 16-20) explores their alcohol-related social media use.

resultsAccording to the state of research, communications glorifying alcohol consumption are frequently seen on social media. On leading social media platforms, the German-language alcohol channels with the widest reach are devoted to marketing and humor; prevention is significantly less prevalent. To date, the social media channel with the highest reach for alcohol prevention is the Facebook page of the BZgA youth campaign "Alcohol? Kenn dein Limit," which achieves the highest interaction rates through videos and user polls. Here, young social media users both express criticism of alcohol consumption (11% of comments) and continue to favor it (21%). Around half of the surveyed young people have already participated in alcohol-related online communication. DISCUSSION: Alcohol prevention faces the task of countering the glorification of alcohol that dominates social media with sensitizing messages.

Indexed as

Social MediaAdolescentAlcohol DrinkingGermanyHumansMarketingSurveys and QuestionnairesAlcohol preventionEvaluation researchFacebookInstagramSocial media

Identifiers

PMID34013492
PMCPMC8187182

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.