ReviewJournal of the Academy of Marketing Science2021
Pandemics and marketing: insights, impacts, and research opportunities.
Review in Journal of the Academy of Marketing Science, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 10 papers.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
10 citing papers in PubMed.
- The bright side of supplier concentration: Investor attitudes towards the reopening policy in China.PloS one · 2024Article
- On the role of scarcity in marketing: Identifying research opportunities across the 5Ps.Journal of the Academy of Marketing Science · 2023Article
- How consumer behaviours changed in response to COVID-19 lockdown stringency measures: A case study of Walmart.Applied geography (Sevenoaks, England) · 2023Article
- Consumers' willingness to pay for health claims during the COVID-19 pandemic: A moderated mediation analysis.Journal of agriculture and food research · 2023Article
- Overcoming pandemic challenges through product innovation: The role of digital technologies and servitization.European management journal · 2022Article
- Family responses to resource scarcity.Journal of the Academy of Marketing Science · 2022Article
- Driving mechanism of consumer migration behavior under the COVID-19 pandemic.Frontiers in public health · 2022Article
- Effect of the COVID-19 Pandemic on Consumers' Impulse Buying: The Moderating Role of Moderate Thinking.International journal of environmental research and public health · 2021Article
- Pandemics Throughout the History.Cureus · 2021Review
- The same only different? How a pandemic shapes consumer organic food purchasing.Journal of consumer behaviourArticle
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Pandemics have been an unfortunate but consistent facet of human existence over centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency persists, with four "major" pandemics disrupting the planet in the last 65 years and more expected in the future. While many of the economic and health consequences of pandemics are well-documented, their marketing implications are less understood. Addressing this gap, we develop a broad, conceptual framework to highlight the characteristics and impacts of pandemics as they relate to marketing. We first identify four macro-level forces that characterize pandemics and highlight their marketing implications. Next, using the 7P marketing mix model as the organizing structure, we discuss these implications at a micro-level and identify a set of research questions to stimulate further inquiry, not only to generate deeper insights pertaining to pandemics' marketing implications but also to envision new developments in these areas. Finally, we identify pandemics' disproportionate impacts on and implications for some industry sectors, including healthcare, retail, education, hospitality, and tourism.
Indexed as
Identifiers
What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.