ArticleHealth promotion practice2022
Human Papillomavirus Vaccine Messaging on TikTok: Social Media Content Analysis.
Article in Health promotion practice, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 18 papers, 1 of them a synthesis that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
18 citing papers in PubMed, 1 synthesis or guideline pooled it, 42 citations in OpenAlex.
- Using TikTok for public and youth mental health - A systematic review and content analysis.Clinical child psychology and psychiatry · 2023Pooled it
- TeenVac.org: A Mobile Web App to Improve Human Papillomavirus Vaccine Uptake for Adolescent Boys.The Journal of adolescent health : official publication of the Society for Adolescent Medicine · 2025Trial
- Study of Human Papillomavirus Vaccine-Related Social Media Content Across Eight Social Media Platforms: Scoping Review of Communication Content, Information Sources, and Analytical Approaches.Journal of medical Internet research · 2026Article
- Social learning theory application and potential in health education conducted by healthcare workers on TikTok - a content analysis observational study.BMC public health · 2026Observational
- Information on TikTok About the Oncogenic Potential of HPV in the Head and Neck: Implications for Public Health.Journal of cancer education : the official journal of the American Association for Cancer Education · 2025Article
- The Role of Internet Information on Anti-HPV Vaccines: A Comprehensive Overview of a Double-Edged Sword.Vaccines · 2025Review
- Article
- A content analysis of the OrbeezInjury epidemiology · 2025Article
- Descriptive analysis of TikTok content on vaccination in Arabic.AIMS public health · 2025Article
- IMPROVING HPV VACCINE RATES FOR ABORIGINAL YOUNG PEOPLE THROUGH A SOCIAL MEDIA CAMPAIGN: AN INTERRUPTED TIME SERIES.F1000Research · 2025Article
- HPV vaccine misinformation on social media: A multi-method qualitative analysis of comments across three platforms.PEC innovation · 2024Article
- The Assessment of TikTok as a Source of Quality Health Information on Human Papillomavirus: A Content Analysis.Cureus · 2024Article
- Facebook's shared articles on HPV vaccination: analysis of persuasive strategies.BMC public health · 2024Article
- Mediterranean Diet Information on TikTok and Implications for Digital Health Promotion Research: Social Media Content Analysis.JMIR formative research · 2024Article
- Using Social Listening for Digital Public Health Surveillance of Human Papillomavirus Vaccine Misinformation Online: Exploratory Study.JMIR infodemiology · 2024Article
- Exploring the vaccine conversation on TikTok in Italy: beyond classic vaccine stances.BMC public health · 2023Article
- Professionally Created Content Related to HPV Vaccination on TikTok.Frontiers in digital health · 2022Article
- Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors at 1 institution in 1 country.
Funding
Abstract
backgroundThe human papillomavirus (HPV) vaccine is viewed as a critical tool to protect against six HPV-related cancers. Vaccination is recommended from early adolescence through age 26 years. As young people have become increasingly involved in personal health-related decisions, there is a need to tailor HPV vaccine messaging and reach this priority population on social media and digital outlets. TikTok is a growing social media platform with approximately 70% of its users between the ages of 13 and 24 years. PURPOSE: The aim of this study was to understand HPV vaccine messaging and interactions on TikTok as a needed first step to identifying effective strategies to reach young people with important health messaging.
methodsContent analysis was performed on 170 top TikToks focused on the HPV vaccine. TikToks were assessed for content, classification type, and number of interactions.
resultsMost TikToks were provaccine, while antivaccine TikToks had more user interactions. Cancer and prevention were the main content areas of the analyzed provaccine TikToks, while the side effects were the primary focus of antivaccine messages. Approximately 30% of all top TikToks analyzed were developed by health professionals. TikToks without an explicit vaccine opinion primarily described personal experiences and mentioned side effects most often. IMPLICATIONS: TikTok is a growing social media platform that can be used to reach young people and encourage HPV vaccine uptake. Health professionals need to consider the interest that users have in personal experiences and address antivaccine narratives related to side effects.
Indexed as
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.