Evidence map›Paper›PMID 33969147›Full record

ArticleTobacco regulatory science2018

Adolescent Attentional Bias toward Real-world Flavored E-cigarette Marketing.

Allison M Londerée, Megan E Roberts, Mary E Wewers, Ellen Peters, Amy K Ferketich, Dylan D Wagner

Abstract read
PubMed Full text at PMC Publisher
In one paragraph

Article in Tobacco regulatory science, 2018. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.

0numbers the graph read from it
0cells of the map it votes in
8citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

8 citing papers in PubMed.

  1. Young Adults' Attention to Reduced Exposure Claims in IQOS Advertising and Associations With Product Perceptions and Use Intentions.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025
    Article
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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Allison M LonderéeAllison M. Londerée, Doctoral Student, Department of Psychology, The Ohio State University, Columbus, OH. Megan E. Roberts, Assistant Professor, College of Public Health, The Ohio State University, Columbus, OH. Mary E. Wewers, Professor, College of Public Health, The Ohio State University, Columbus, OH. Ellen Peters, Distinguished Professor of Psychology, Department of Psychology, The Ohio State University, Columbus, OH. Amy K. Ferketich, Professor, College of Public Health, The Ohio State University, Columbus, OH. Dylan D. Wagner, Assistant Professor, The Ohio State University, Department of Psychology, Columbus, OH.
Megan E RobertsAllison M. Londerée, Doctoral Student, Department of Psychology, The Ohio State University, Columbus, OH. Megan E. Roberts, Assistant Professor, College of Public Health, The Ohio State University, Columbus, OH. Mary E. Wewers, Professor, College of Public Health, The Ohio State University, Columbus, OH. Ellen Peters, Distinguished Professor of Psychology, Department of Psychology, The Ohio State University, Columbus, OH. Amy K. Ferketich, Professor, College of Public Health, The Ohio State University, Columbus, OH. Dylan D. Wagner, Assistant Professor, The Ohio State University, Department of Psychology, Columbus, OH.
Mary E WewersAllison M. Londerée, Doctoral Student, Department of Psychology, The Ohio State University, Columbus, OH. Megan E. Roberts, Assistant Professor, College of Public Health, The Ohio State University, Columbus, OH. Mary E. Wewers, Professor, College of Public Health, The Ohio State University, Columbus, OH. Ellen Peters, Distinguished Professor of Psychology, Department of Psychology, The Ohio State University, Columbus, OH. Amy K. Ferketich, Professor, College of Public Health, The Ohio State University, Columbus, OH. Dylan D. Wagner, Assistant Professor, The Ohio State University, Department of Psychology, Columbus, OH.
Ellen PetersAllison M. Londerée, Doctoral Student, Department of Psychology, The Ohio State University, Columbus, OH. Megan E. Roberts, Assistant Professor, College of Public Health, The Ohio State University, Columbus, OH. Mary E. Wewers, Professor, College of Public Health, The Ohio State University, Columbus, OH. Ellen Peters, Distinguished Professor of Psychology, Department of Psychology, The Ohio State University, Columbus, OH. Amy K. Ferketich, Professor, College of Public Health, The Ohio State University, Columbus, OH. Dylan D. Wagner, Assistant Professor, The Ohio State University, Department of Psychology, Columbus, OH.
Amy K FerketichAllison M. Londerée, Doctoral Student, Department of Psychology, The Ohio State University, Columbus, OH. Megan E. Roberts, Assistant Professor, College of Public Health, The Ohio State University, Columbus, OH. Mary E. Wewers, Professor, College of Public Health, The Ohio State University, Columbus, OH. Ellen Peters, Distinguished Professor of Psychology, Department of Psychology, The Ohio State University, Columbus, OH. Amy K. Ferketich, Professor, College of Public Health, The Ohio State University, Columbus, OH. Dylan D. Wagner, Assistant Professor, The Ohio State University, Department of Psychology, Columbus, OH.
Dylan D WagnerAllison M. Londerée, Doctoral Student, Department of Psychology, The Ohio State University, Columbus, OH. Megan E. Roberts, Assistant Professor, College of Public Health, The Ohio State University, Columbus, OH. Mary E. Wewers, Professor, College of Public Health, The Ohio State University, Columbus, OH. Ellen Peters, Distinguished Professor of Psychology, Department of Psychology, The Ohio State University, Columbus, OH. Amy K. Ferketich, Professor, College of Public Health, The Ohio State University, Columbus, OH. Dylan D. Wagner, Assistant Professor, The Ohio State University, Department of Psychology, Columbus, OH.

Funding

Project 4: Comprehension of Health Risks in More and Less Arousing Affe p240-275P50CA180908 · NCI · OHIO STATE UNIVERSITY · PI SHIELDS, PETER G., WEWERS, MARY ELLEN · 2013 to 2017
$18.9M
NCI NIH HHS P50 CA180908NIEHS NIH HHS 27302C0138
6 · The paper itself

Abstract

objectivesE-cigarettes are now the most commonly-used tobacco product among adolescents; yet, little work has examined how the appealing food and flavor cues used in their marketing might attract adolescents' attention, thereby increasing willingness to try these products. In the present study, we tested whether advertisements for fruit/sweet/savory-flavored ("flavored") e-cigarettes attracted adolescent attention in real-world scenes more than tobacco flavored ("unflavored") e-cigarettes. Additionally, we examined the relationship between adolescent attentional bias and willingness to try flavored e-cigarettes.

methodsParticipants were 46 adolescents (age range: 16-18 years). All participants took part in an eye-tracking paradigm that examined attentional bias to flavored and unflavored e-cigarette advertisements embedded in pictures of real-world storefront scenes. Afterwards, participants' willingness to try flavored and unflavored e-cigarettes was assessed.

resultsIn support of our primary hypothesis, adolescents looked longer and fixated more frequently on flavored (vs unflavored) e-cigarette advertisements. Moreover, this attentional bias towards flavored e-cigarette advertisements predicted a greater willingness to try flavored vs unflavored e-cigarettes.

conclusionsThese findings suggest that flavored e-cigarette marketing attracts the attention of adolescents, in- creases their willingness to try flavored e-cigarette products, and could, therefore, put them at greater risk for tobacco initiation.

Indexed as

adolescentse-cigaretteseye-trackingflavorstobacco marketing

Identifiers

PMID33969147
PMCPMC8101949

What OpenQuestion holds

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Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.