ArticleBMC public health2021
Evaluation of anti-stigma social marketing campaigns in Ghana and Kenya: Time to Change Global.
Article in BMC public health, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 20 papers, 1 of them a synthesis that pooled it.
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Who cites it
20 citing papers in PubMed, 1 synthesis or guideline pooled it, 39 citations in OpenAlex.
- Indirect social contact interventions to reduce mental health-related stigma in low- and middle-income countries: systematic review.Epidemiology and psychiatric sciences · 2022Pooled it
- One year later: tracking the continued growth of mental illness stigma in England.BJPsych open · 2026Article
- Law enforcement responses to mental illness in rural Uganda: A qualitative study of practices, challenges, and opportunities for training.PLOS mental health · 2026Article
- Strengthening Exposure to Mental Health and Psychiatry for Medical Undergraduates Through a Combined Well-being and Research Engagement Initiative.Indian journal of psychological medicine · 2025Article
- Contextualizing future maternal RSV vaccination acceptance and trust among pregnant and lactating women in Kenya: A latent class analysis.PLOS global public health · 2025Article
- Lived experience in mental health research in Ghana and Indonesia: What have we learned?PLOS mental health · 2025Article
- Reducing stigma and improving access to care for people with mental health conditions in the community: protocol for a multi-site feasibility intervention study (Indigo-Local).International journal of mental health systems · 2024Article
- Investigating changes in mental illness stigma and discrimination after the Time to Change programme in England.BJPsych open · 2024Article
- The ambiguities of social inclusion in mental health: learning from lived experience of serious mental illness in Ghana and the occupied Palestinian territory.Social psychiatry and psychiatric epidemiology · 2024Article
- Establishing partnerships with people with lived experience of mental illness for stigma reduction in low- and middle-income settings.Global mental health (Cambridge, England) · 2024Article
- Effectiveness of participatory video in lowering stigma against people with mental, neurological and substance use disorders in Kenya.BJPsych open · 2023Article
- Stigma towards mental illness in Asian nations and low-and-middle-income countries, and comparison with high-income countries: A literature review and practice implications.Indian journal of psychiatry · 2023Review
- Psychometric validation of the Reported and Intended Behaviour Scale (RIBS) in Hungary with a particular focus on 'Don't know' responses and further scoring recommendations.BMC public health · 2023Article
- The lived experience of stigma and parkinson's disease in Kenya: a public health challenge.BMC public health · 2023Article
- Obstacles and facilitators to communicating with children about their parents' mental illness: a qualitative study in a sub-district of Mpumalanga, South Africa.BMC psychiatry · 2023Article
- Knowledge, attitudes, and help-seeking behaviour for mental illness in a Christian community.The South African journal of psychiatry : SAJP : the journal of the Society of Psychiatrists of South Africa · 2023Article
- Women's Perceptions of HIV- and Sexuality-Related Stigma in Relation to PrEP: Qualitative Findings from the Masibambane Study, Durban, South Africa.AIDS and behavior · 2022Article
- Validating measures of stigma against those with mental illness among a community sample in Kilifi Kenya.Global mental health (Cambridge, England) · 2022Article
- Feasibility and acceptability of a mental health stigma intervention for low-income South African caregivers: A qualitative investigation.The South African journal of psychiatry : SAJP : the journal of the Society of Psychiatrists of South Africa · 2022Article
- Organizational Readiness for Implementing an Internet-Based Cognitive Behavioral Therapy Intervention for Depression Across Community Mental Health Services in Albania and Kosovo: Directed Qualitative Content Analysis.JMIR formative research · 2021Article
Corrections and comments
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Authors and funding
2 authors at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundLaunched in 2018, Time to Change Global is a new anti-stigma programme to tackle stigma and discrimination towards people with mental health problems in low- and middle-income countries. Our aim was to evaluate pre-post changes in stigma within the target populations for the social marketing campaigns ran in Ghana and Kenya carried out as components of the wider Time to Change Global programme.
methodsUsing data collected before and after each campaign in Accra and Nairobi, we investigated pre-post differences in stigma-related outcome measures: mental health-related knowledge (MAKS), mental health-related attitudes (CAMI), and desire for social distance (RIBS), with regression analyses. Other covariates were included in the models to control for differences in participant demographics.
resultsA significant positive change in a stigma related outcome was found at each site. Reported in standard deviation units, desire for social distance from people with mental health problems in Accra was lower after the launch of the campaign, measured as an increase in intended contact (β = 0.29, 95% CI = 0.14 to 0.43, p < 0.001). In Nairobi, the stigma related knowledge score was higher in the post campaign sample (β = 0.21, 95% CI = 0.07 to 0.34, p = 0.003).
conclusionThe increase in intended contact in the absence of other changes seen in Ghana, is consistent with the early results for Time to Change England. The estimate for the magnitude of this change is the same as Time to Change England for the general population between 2009 and 19, a very promising result for a short term public mental health campaign. The different results observed between sites may be due to campaign as well as population differences.
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