ArticlePloS one2021
Exposure to e-cigarette TV advertisements among U.S. youth and adults, 2013-2019.
Article in PloS one, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 26 papers.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
26 citing papers in PubMed.
- Assessment of the prevalence, knowledge, and perceptions of e-cigarette use among the Palestinian community: a cross-sectional study.Scientific reports · 2025Article
- Decoding Vaping: Empowering Youth Through Media Literacy Based E-cigarette Educational Program.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2025Article
- Racial/ethnic disparities in exposure to e-cigarette advertising among U.S. youth.Public health · 2024Article
- Exposure Among Middle and High School Students to Warning Labels on E-Cigarette Packages Before and After an FDA Requirement, 2018-2019.Preventing chronic disease · 2024Article
- Managing a policy paradox? Responses to textual warning labels on E-cigarette advertisements among U.S. national samples of youth overall and adults who smoke or vape.Social science & medicine (1982) · 2024Article
- Nicotine pouch marketing strategies in the USA: an analysis of Zyn, On! and Velo.Tobacco control · 2024Article
- Cumulative Exposure to E-Cigarette Coupons and Changes in E-Cigarette Use Among U.S. Adults.American journal of preventive medicine · 2024Article
- The commercial promotion of electronic cigarettes on social media and its influence on positive perceptions of vaping and vaping behaviours in Anglophone countries: A scoping review.PLOS global public health · 2024Article
- Nicotine information disclosed online by e-cigarette brands popular with young people.Tobacco prevention & cessation · 2024Article
- Article
- Association between tobacco industry advertising expenses and tobacco advertising exposure among Korean adolescents.BMJ open · 2023Article
- The impacts of electronic cigarette health warning labels on use intentions and perceptions: A cross-sectional study of US and Israeli adults who use tobacco.Journal of public health research · 2023Article
- Flavored electronic nicotine delivery systems ads (2019-2020) on traditional U.S. Media by audience demographics.Preventive medicine reports · 2023Article
- Cigarette Coupon Receipt and Smoking Relapse by Duration of Smoking Abstinence.American journal of preventive medicine · 2023Article
- Using Marketing Frameworks to Predict the Effects of E-Cigarette Commercials on Youth.Young consumers · 2023Article
- E-cigarette Marketing Expenditures in the United States From 2016 to 2021: Targeted Media Outlets Geared Toward People Who Are at Increased Risk for Tobacco Use.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023Article
- Exposure to e-cigarette advertisements and non-advertising content in relation to use behaviors and perceptions among US and Israeli adults.Tobacco prevention & cessation · 2023Article
- Correlates of Perceptions, Use, and Intention to Use Heated Tobacco Products Among US Young Adults in 2020.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2022Article
- Association between E-Cigarette Advertising Exposure and Use of E-Cigarettes among a Cohort of U.S. Youth and Young Adults.International journal of environmental research and public health · 2022Article
- 'It's like if a vape pen and a cigarette had a baby': a mixed methods study of perceptions and use of IQOS among US young adults.Health education research · 2022Article
Corrections and comments
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Authors and funding
6 authors.
Funding
Abstract
introductionE-cigarette advertising has been shown to increase e-cigarette awareness and use. Although e-cigarette marketing in the early 2010s has been well-documented, little is known about how it has changed in recent years in response to the regulatory scrutiny from the FDA and the Congress to combat youth vaping epidemic. This study aims to examine the exposure to e-cigarette TV advertising among youth and adults in the U.S. from 2013 to 2019, overall and by media market and brand.
methodsQuarterly data on e-cigarette TV advertising exposure, measured by target rating points (TRPs), and expenditures from 2013 to 2019 were compiled from the StradegyTM of Kantar Media. Trends of quarterly e-cigarette advertising TRPs were reported by age group, market, and brand.
resultsOver the study period, overall exposure to e-cigarette TV advertising was higher among adults than among youth. E-cigarette advertising TRPs and expenditures were relatively stable, despite intermittent fluctuations, between 2013 Q1 and 2017 Q1 except for a one-time dip in 2015 Q3, followed by a sharp decline in 2017 Q2 and stayed low till the end of 2018. A resurgence of e-cigarette advertising TRPs occurred in 2019 Q1, led by the advertising from JUUL, Blu, and Vuse, which peaked in the third quarter of 2019, with quarterly TRPs reaching 316.8 for youth and 1,701.9 for adults, and quarterly advertising expenditure totaling $31 million.
conclusionsSignificant variations, both over time and across media markets and brands, were observed for e-cigarette televised advertising between 2013 and 2019. Following a lull in TV advertising in 2017/18, major e-cigarette companies have substantially increased advertising of their products on American television since early 2019, resulting in a surge in exposure to e-cigarette advertising among both youth and adults. Our findings highlighted the importance of continued monitoring of e-cigarette advertising in the U.S.
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Registered trials
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