ArticleInternational journal of environmental research and public health2021
Quantifying Child-Appeal: The Development and Mixed-Methods Validation of a Methodology for Evaluating Child-Appealing Marketing on Product Packaging.
Article in International journal of environmental research and public health, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 14 papers.
What it found
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The trial behind it
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Who cites it
14 citing papers in PubMed, 21 citations in OpenAlex.
- A Growing Problem: Increases in Child-Appealing Marketing on Infant and Young Children's Foods in Australia (2015 vs 2024).Maternal & child nutrition · 2026Article
- Policy gap: most child-appealing packaged food products in Canada will display a 'high in' front-of-package nutrition symbol.Public health nutrition · 2025Article
- Using artificial intelligence and computer vision to detect and monitor unhealthy child-directed food and beverage marketing: a data-driven study.EClinicalMedicine · 2025Article
- Article
- Development and testing of two tools to assess point-of-sale food and beverage marketing to children in restaurants.Public health nutrition · 2024Article
- A Content Analysis of Persuasive Appeals Used in Media Campaigns to Encourage and Discourage Sugary Beverages and Water in the United States.International journal of environmental research and public health · 2023Article
- Identifying factors that shape whether digital food marketing appeals to children.Public health nutrition · 2023Article
- Sex differences in children's exposure to food and beverage advertisements on broadcast television in four cities in Canada.Health promotion and chronic disease prevention in Canada : research, policy and practice · 2023Article
- The impact of characters like Tony the Tiger and other child-targeted techniques used in food and beverage marketing.Frontiers in nutrition · 2023Article
- Child-appealing packaged food and beverage products in Canada-Prevalence, power, and nutritional quality.PloS one · 2023Article
- The relationship between parent's self-reported exposure to food marketing and child and parental purchasing and consumption outcomes in five countries: findings from the International Food Policy Study.Journal of nutritional science · 2023Article
- Unhealthy food and beverage marketing to children on digital platforms in Aotearoa, New Zealand.BMC public health · 2022Article
- A scoping review of outdoor food marketing: exposure, power and impacts on eating behaviour and health.BMC public health · 2022Article
- The effect of food packaging elements on children's food choices and intake: A systematic review.Frontiers in nutrition · 2022Review
Corrections and comments
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Authors and funding
5 authors at 2 institutions in 1 country.
Funding
Abstract
There is no standardized or validated definition or measure of "child-appeal" used in food and beverage marketing policy or research, which can result in heterogeneous outcomes. Therefore, this pilot study aimed to develop and validate the child-appealing packaging (CAP) coding tool, which measures the presence, type, and power of child-appealing marketing on food packaging based on the marketing techniques displayed. Children (n = 15) participated in a mixed-methods validation study comprising a binary classification (child-appealing packaging? Yes/No) and ranking (order of preference/marketing power) activity using mock breakfast cereal packages (quantitative) and focus group discussions (qualitative). The percent agreement, Cohen's Kappa statistic, Spearman's Rank correlation, and cross-classification analyses tested the agreement between children's and the CAP tool's evaluation of packages' child-appeal and marketing power (criterion validity) and the content analysis tested the relevance of the CAP marketing techniques (content validity). There was an 80% agreement, and "moderate" pairwise agreement (κ [95% CI]: 0.54 [0.35, 0.73]) between children/CAP binary classifications and "strong" correlation (
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.