ArticleJournal of medical Internet research2021
Influences of Medical Crowdfunding Website Design Features on Trust and Intention to Donate: Controlled Laboratory Experiment.
Article in Journal of medical Internet research, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 6 papers, 1 of them a synthesis that pooled it.
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Who cites it
6 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Success Factors of Medical Crowdfunding Campaigns: Systematic Review.Journal of medical Internet research · 2022Pooled it
- Determinants of medical crowdfunding information sharing attitudes through integrated source credibility and technology acceptance models.Scientific reports · 2026Article
- Trust-Building Strategies of Fundraising Consultants in Chinese Medical Crowdfunding Platforms: Qualitative Study.Journal of medical Internet research · 2025Article
- Holistic Influence of Multimodal Medical Crowdfunding Affordances on Charitable Crowdfunding Outcome: Systematic Multimodel Analysis Study.JMIR medical informatics · 2025Article
- An overview of Fintech applications to solve the puzzle of health care funding: state-of-the-art in medical crowdfunding.Financial innovation · 2022Article
- Online users' donation behavior to medical crowdfunding projects: Mediating analysis of social presence and perceived differences in trust.Frontiers in psychology · 2022Article
Corrections and comments
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Authors and funding
3 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
backgroundAs a type of donation-based crowdfunding, medical crowdfunding has gradually become an important way for patients who have difficulty paying medical bills to seek help from the public. However, many people still have limited confidence in donating money to medical crowdfunding projects.
objectiveGiven that the features of a medical crowdfunding website may be important to gain users' trust, this study draws upon two-factor and trust theories to explore how different design features of medical crowdfunding websites affect potential donors' cognition-based trust and affect-based trust, and how these types of trust affect the intention to donate.
methodsA 2 (informativeness: high vs low) × 2 (visual cues: cool color vs warm color) × 2 (social cues: with vs without) between-subject laboratory experiment was performed to validate our research model. A total of 320 undergraduate students recruited from a university in China participated in the controlled laboratory experiment.
resultsCognition-based trust (β=.528, P<.001) and affect-based trust (β=.344, P<.001) exerted significant effects on the intention to donate of potential donors of medical crowdfunding. Informativeness as a hygiene factor positively influenced potential donors' cognition-based trust (F
conclusionsThis study deepens our understanding of the relationships among the design features of medical crowdfunding websites, trust, and intention to donate, and provides guidelines for managers of medical crowdfunding platforms to enhance potential donors' trust-building by improving the website design features.
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