ReviewVaccines2021
Demand Creation for COVID-19 Vaccination: Overcoming Vaccine Hesitancy through Social Marketing.
Review in Vaccines, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 44 papers, 2 of them syntheses that pooled it.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
44 citing papers in PubMed, 2 syntheses or guidelines pooled it, 101 citations in OpenAlex.
- Increasing Seasonal Influenza Vaccination among University Students: A Systematic Review of Programs Using a Social Marketing Perspective.International journal of environmental research and public health · 2022Pooled it
- Implementation practice models for development in low- and middle-income countries: systematic review of peer-reviewed literature.BMC public health · 2022Pooled it
- Randomised experimental evaluation of a social media campaign to promote COVID-19 vaccination in Nigeria.Journal of global health · 2024Trial
- The Effect of a Web-Based Cervical Cancer Survivor's Story on Parents' Behavior and Willingness to Consider Human Papillomavirus Vaccination for Daughters: Randomized Controlled Trial.JMIR public health and surveillance · 2022Trial
- Personalized feedback about immunity corrects risk misestimation and motivates vaccination.PNAS nexus · 2026Article
- Exploring multilingual Covid-19 crisis communication in Finland through the lens of social marketing: a qualitative study.BMC public health · 2026Article
- Social Perception, Trust, and Reluctance Towards Vaccines: A Bibliometric Analysis (2019-2025).International journal of environmental research and public health · 2026Review
- A Social Media Campaign to Promote COVID-19 Vaccination: Cost-Effectiveness Analysis.JMIR public health and surveillance · 2026Article
- Demand creation for testing and Covid-19 surveillance indicators in the Covid-19 Testing, Isolation, Quarantine, and Telemonitoring Study.Revista de saude publica · 2026Article
- 'Prevention is better than cure': a mixed methods study of communities' and healthcare workers' perspectives on new adult and adolescent TB vaccines and their implementation in Zambia.BMJ public health · 2026Article
- Effects of a multimedia campaign to increase human papillomavirus vaccine acceptance in Dhaka, Bangladesh.Human vaccines & immunotherapeutics · 2025Article
- A descriptive investigation of the impact of statewide distribution policies and consumer vulnerabilities on COVID-19 vaccination in the united States.Health care management science · 2025Article
- Vaccine Hesitancy at Nine Community Sites Across the United States, Early in COVID-19 Vaccine Rollout.Journal of racial and ethnic health disparities · 2025Article
- Effect of a Vaccine Mandate in Nonessential Public Spaces in New Orleans, Louisiana, on COVID-19 Vaccine Uptake, 2021-2022.Public health reports (Washington, D.C. : 1974) · 2025Article
- Presidents and vaccines: head of state inoculation as a tool for vaccine promotion.Frontiers in public health · 2024Article
- What can public health communicators learn from Reddit? A perspective for the next pandemic.Frontiers in public health · 2024Article
- Article
- Correlates of COVID-19 vaccination intentions and opinions about mandates among four groups of adults in South Africa with distinct vaccine intentions: evidence from a large national survey.BMC public health · 2023Article
- A formative research to explore the programmatic approach of vaccinating the Rohingya refugees and host communities against COVID-19 infection in Bangladesh.BMC health services research · 2023Article
- Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
2 authors at 1 institution in 1 country.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The COVID-19 pandemic has led to millions of deaths and tested the capabilities of the medical and public health systems worldwide. Over the next two years as more approved vaccines are made available and supply meets or exceeds demand, medical and public health professionals will increasingly be faced with the challenge of vaccine hesitancy. There is an urgent need to create demand in groups that are either uninformed, vaccine hesitant, or actively resistant to COVID-19 vaccination. This study reviews theory, evidence, and practice recommendations to develop a vaccine demand creation strategy that has wide applicability. Specifically, we focus on key elements including supply side confidence, vaccine brand promotion strategy, service marketing as it relates to vaccine distribution, and competition strategy. We present evidence that these strategies can make a significant contribution to overcoming COVID-19 hesitancy in a high supply scenario. The paper also makes recommendations about factors that need to be considered in relation to vaccine delivery services and systems that, if done badly, may reduce uptake or result in the creation of more vaccine hesitancy. In summary, there is a need for well researched and tested demand creation strategies that integrate with brand strategy, supply side, and service delivery.
Indexed as
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What OpenQuestion holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.