Evidence map›Paper›PMID 33849493›Full record

ReviewBMC public health2021

Emergent gambling advertising; a rapid review of marketing content, delivery and structural features.

Jamie Torrance, Bev John, James Greville, Marie O'Hanrahan, Nyle Davies, Gareth Roderique-Davies

Abstract readReview
PubMed Full text at PMC Publisher
In one paragraph

Review in BMC public health, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 28 papers, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
28citing papers in PubMed, 1 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

28 citing papers in PubMed, 1 synthesis or guideline pooled it.

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4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Jamie TorranceAddictions Research Group, School of Psychology and Therapeutic Studies, University of South Wales, Pontypridd, CF37 1DL, UK. jamie.torrance@southwales.ac.uk.
Bev JohnAddictions Research Group, School of Psychology and Therapeutic Studies, University of South Wales, Pontypridd, CF37 1DL, UK.
James GrevilleAddictions Research Group, School of Psychology and Therapeutic Studies, University of South Wales, Pontypridd, CF37 1DL, UK.
Marie O'HanrahanAddictions Research Group, School of Psychology and Therapeutic Studies, University of South Wales, Pontypridd, CF37 1DL, UK.
Nyle DaviesAddictions Research Group, School of Psychology and Therapeutic Studies, University of South Wales, Pontypridd, CF37 1DL, UK.
Gareth Roderique-DaviesAddictions Research Group, School of Psychology and Therapeutic Studies, University of South Wales, Pontypridd, CF37 1DL, UK.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

backgroundGambling advertising is well-funded and has become increasingly sophisticated in recent years. As the presence and pervasiveness of gambling advertising increases, there is a corresponding need for empirical understanding of the characteristics and trends associated with emergent gambling advertisements and marketing. However, there is limited data on this rapidly evolving phenomenon.

methodsA rapid review was undertaken of the empirical research (2015-2020) that focused upon the content, delivery and structural features incorporated within emerging gambling advertising.

resultsTwenty-five studies were included in the review. The majority of these studies were conducted in either the UK or Australia; two jurisdictions that have unique and particularly liberal gambling environments. The literature suggests that emergent gambling advertising content is targeted, positively framed and in some instances, may overrepresent riskier bets. The sporting and social media spheres are densely populated with such advertisements that involve both direct and indirect marketing strategies. In relation to the online environment, there is evidence to suggest the emergence of more interactive advertisements that prompt user engagement. In addition, financial incentivisation has diversified and is often subject to strict and esoteric conditions. Despite these emergent trends, little provision is devoted to adequately displaying harm reductive or responsible gambling content within gambling advertising.

conclusionsOverall, there is a paucity of research and lack of methodological diversity concerning the characteristics of advertising within the literature. The barriers to investigating emerging gambling advertising are discussed alongside future research priorities. It is important for this research area to expand in order to appropriately inform ethical industry marketing and effective harm-reduction strategies. [Pre-registered online via Prospero: CRD42020184349].

Indexed as

GamblingMarketingAdvertisingAustraliaHumansSocial MediaSportsAdvertisingGamblingMarketingPublic healthReview

Identifiers

PMID33849493
PMCPMC8043759

What OpenQuestion holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.