ArticlePublic health nutrition2021
Children's measured exposure to food and beverage advertising on television in a regulated environment, May 2011-2019.
Article in Public health nutrition, 2021. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 7 papers, 1 of them a synthesis that pooled it.
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Who cites it
7 citing papers in PubMed, 1 synthesis or guideline pooled it.
- Food environment research in Canada: a rapid review of methodologies and measures deployed between 2010 and 2021.The international journal of behavioral nutrition and physical activity · 2024Pooled it
- The impact of brand advertising on children's food preferences and behavioural intentions: an experimental study.Public health nutrition · 2025Trial
- Impact of food advertising restrictions in Portugal on children's exposure to unhealthy foods and beverages: a before-and-after study.Archives of public health = Archives belges de sante publique · 2025Article
- Children's digital privacy on fast-food and dine-in restaurant mobile applications.PLOS digital health · 2025Article
- Sex differences in children's exposure to food and beverage advertisements on broadcast television in four cities in Canada.Health promotion and chronic disease prevention in Canada : research, policy and practice · 2023Article
- The impact of characters like Tony the Tiger and other child-targeted techniques used in food and beverage marketing.Frontiers in nutrition · 2023Article
- Benchmarking unhealthy food marketing to children and adolescents in Canada: a scoping review.Health promotion and chronic disease prevention in Canada : research, policy and practice · 2022Article
Corrections and comments
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Authors and funding
3 authors.
Funding
Abstract
objectiveTo quantify food/beverage advertising on television in Montreal (Quebec), to estimate and characterise children's exposure and to examine trends over time.
designTelevision food advertising data were licensed for nineteen food categories and eighteen stations for May 2011, 2016 and 2019. The frequency of advertisements and the average number viewed per child aged 2-11 years overall, by food category and by station type (i.e. youth-appealing (n 3) and generalist (n 15) stations) were determined. The percent change in advertising frequency and exposure between May 2011 and 2019 was calculated.
settingMontreal, Quebec, Canada.
participantsThis study used media data and did not directly involve human participants.
resultsThe total number of television advertisements increased by 11 % between May 2011 (n 41 084) and May 2019 (n 45 406); however, exposure to food/beverage advertisements decreased by 53 %, going from 226 ads/child in May 2011 to 107 ads/child in May 2019. Overall, the most advertised food categories in both May 2011 and 2019 were fast food (29·8 % and 39·2 %, respectively) followed by chocolate (14·2 %) in 2011 and savory snacks (9·7 %) in 2019. In May 2019, children were predominantly exposed to unhealthy food categories such as fast food (41·3 % of exposure), savory snacks (7·5 %), chocolate (5·0 %) and regular soft drinks (4·5 %), and most (89·3 %) of their total exposure occurred on generalist television stations.
conclusionDespite Quebec's restrictions on commercial advertising directed to children under 13 years, Quebecois children are still frequently exposed to unhealthy food advertising on television. Government should tighten restrictions to protect children from this exposure.
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