ArticleTobacco control2022
Analysis of wedding appeals on cigarette packs in China.
Article in Tobacco control, 2022. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 8 papers.
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Who cites it
8 citing papers in PubMed.
- Perceived effectiveness of four different cigarette health warning label themes among a sample of urban smokers and non-smokers in China.Tobacco control · 2023Trial
- Disparities in smoking behaviors between Han and Yi: a cross-sectional survey study in Sichuan, China.BMC public health · 2026Article
- Unraveling the complexity of associations between tobacco culture in Chinese society and smokers' outcome expectancies: a network perspective.SSM - population health · 2026Article
- Another day, another tobacco company's devious behaviour: cutout health warning labels on Indonesian cigarette packs.Tobacco control · 2024Article
- Cigarette Gifting Among Nonsmokers in China: Findings From the International Tobacco Control China Survey.Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco · 2023Article
- The problematic use of cultural symbols on Chinese cigarette packs.Tobacco induced diseases · 2023Article
- Are E-Cigarette and Tea Cigarette Gifting Behaviors Associated with Tobacco Use and Failed Quit Attempts in China?International journal of environmental research and public health · 2022Article
- Cigarette sharing and gifting in China: Patterns, associated factors, and behavioral outcomes.Tobacco induced diseases · 2022Article
Corrections and comments
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Authors and funding
5 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
introductionExchanging or gifting cigarettes is a common practice in Chinese culture, often occurring during weddings to connote celebrations and happiness. We examined Chinese cigarette packs for wedding terminology and imagery to assess the extent to which packs are marketed for such occasions.
methodsCigarette packs were collected from Beijing, Guangzhou, Shanghai, Kunming and Chengdu in February 2017 using a systematic protocol designed to capture unique packs. Packs were coded by two independent coders for text and imagery of traditional Chinese wedding symbols, such as double happiness, dragon and phoenix, and other culturally specific phrases and images associated with weddings in China.
resultsFrom the sample of 738 unique cigarette packs, 68 (9.2%) contained either lexical and/or imagery appeals for wedding gifting. Of these 68 packs, 65 contained both lexical and imagery appeals, 1 pack had only a lexical appeal and 2 packs only included an imagery appeal. The most common appeal was 'double happiness' found on 56 packs (82.4%) for both lexical and imagery, followed by 'dragon and phoenix' found lexically on 12 packs (17.6%), and through imagery on 15 packs (22.1%).
conclusionsChinese tobacco manufacturers take full advantage of the cigarette gifting and sharing culture demonstrated by packs with imagery and terminology specific to weddings. With only a 35% text health warning label, manufacturers have much real estate to make packs attractive for gifting on such occasions. Implementing plain packaging policies may be effective in decreasing gifting attractiveness for cigarette packs.
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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the OpenQuestion graph.